One study reveals that approximately 40 percent of Internet traffic comes from malicious bots.
The web traffic measurement is of vital importance for internet sites, it represents the visits (and time) of the users who have come to the site to find out what the results of our content are before society. Currently we can make use of different tools (SEMRush, Alexa, Similarweb) that allow us to carry out an effective measurement of these statistics on our sites, where we can measure it in different ways, such as organic, direct, social traffic, by reference, email , etc. Having this type of results, consequently, allows us to carry out effective marketing campaigns (compared to if we did not have such results), improving the experience on the website and adjusting our content to provide users with users what interests them most, among other things.
The web traffic results They show users who enter our content, however, these results may be affected by the presence of bots. The Semrush blog makes our knowledge of the existence of traffic generating bots, which represent “non-human” traffic that is directed to a site to make software applications that operate with automated activities. There are some that support in different areas such as copyright bots, search engine crawlers and SEO tool crawlers, this sometimes they achieve however there are others termed as malicious.
The same site mentions that malicious bots They are dangerous because they are oriented to steal information or commit fraud, as well as drastically change the numbers on the web, in addition to showing fictitious numbers on the conversion rates and the number of sessions. Similarly, the site of Norton He comments that there are different types of bots, some more serious than others and that these can infect the host and that they can obtain passwords, record keystrokes, obtain financial information, take advantage of doors opened by viruses or worms, etc.
Malicious bots occupy 40 percent of web traffic
According to a study conducted by researchers from Barracuda, provider of cloud-enabled security solutions, 36 percent of network network traffic is reported to be from human interactions, 25 percent of traffic comes from “good” bots (search crawlers, monitoring and social networks) and that approximately the 40 percent of total traffic comes from malicious bots, whose main objectives are e-commerce applications and login portals.
The study also reports that it is North America that represents 67 percent of the traffic of this type of malicious bots, originating mostly from public data centers and that they hide among the schedules with more “human” flow, for which they achieve go unnoticed.
Despite this, there are ways to know if indeed the traffic on our website is made up of bots thanks to Google Analytics. First we must enter Analytics, to the Acquisition tab, all traffic, source / Medium. Once there, we will have to look for the common data of the bots, since it will be shown to you with a new session percentage of 100 percent, as well as a bounce rate of 100 percent; furthermore, its average duration is zero seconds. The percentage that you have this data together is not mere coincidence, rest assured that they are bots that generate traffic.
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