The social media for the doctors they can be a great resource. But it is not without risks. This guide contains some key questions that every doctors when navigating the digital world.
As a doctor, using social media can help you:
- build your net professional
- Share ideas and information
- Offer and access professional support and of pairs
- Bells about important health issues
- Follow the discussions and developments around your work.
Besides of marketingthe doctors they can use social media as a networking tool. As well as educate patients and can even be used as a customer service tool to answer non-urgent queries from patients or to channel appointments.
But before getting into all this, it is important that you take into account the following 4 questions that guide ALL doctors on social networks.
Enter the world of social media it must have a specific objective, because otherwise, you will soon be opening profiles that will be of no use. Therefore, establish what is what you can get with its use, for example:
- expand your options to make medical appointments.
- Gain fame as an expert in Health.
- follow up on your brand.
- In short, the world of possibilities is extensive, but you must define what you want to obtain from them in order to work accordingly.
2. Should I promote my image as a doctor or that of my practice?
This will depend on the goals you pursue. Define what is best for you medium and long termif you work on the popularity of your name, or the brand of your company health servicesas starting with one line of work and then sacrificing it for another can represent significant setbacks for your medical marketing.
the world of social media is diverse and each of them has specific tools and user profiles, so you should establish, based on your goalswhich one will help you establish patient contact that you want to attract, or, what medium will allow you to gain fame as a health expert.
The work in social networks must be continuous in order to obtain Benefits, since neglecting a profile only speaks of disinterest in people, which damages your image. Therefore, think that you will have to invest time in learning to use the tools that they offer you to attract followers, or that you will have to allocate resources to pay for the services of a professional in this matter.
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