The january cost It is a complicated season that affects millions of Mexicans at the beginning of the year, a situation for which many do not prepare or prevent themselves, since approximately 4 out of 10 Mexicans did not prevent their expenses last December and will suffer the economic consequences this January , according to a survey conducted by a Mexican debt resolution company.
However, it is worth mentioning that the January slope is not only difficult for citizens on foot, but also for small businesses, since their sales decrease due to the little movement of the economy.
This January slope will be the most complicated in a decade due to the international outlook, which includes widespread inflation, which directly affects Mexican businesses and companies.
Manage to overcome the January slope of your business
Despite this situation, strategies can always be created to help us minimize the impact of the January slope.
1. Digital promotions
Social networks and your own website can be great tools that help you communicate promotions or discounts in your business or company. The objective is to ensure that they can reach a greater number of people who become potential customers. Even giving promotions or discounts only valid through these channels can give you more promotion and increase your sales.
2. Products hook
Based on your statistics from previous years, you can define which are your most requested, best-selling or highest-rotation products, in order to give them discounts, so that there is a greater flow of people in the store.
3. Product auctions
Based on an analysis of sales data in previous months and years, it is important to define which products were the least sold or had the least movement, with the aim of creating a good promotion or discounts so that they sell quickly and thus we do not have losses. of products out of season or about to expire and sell them at better prices.
The January slope can be a difficult season, but the objective is to know and have greater visibility of our company or business, to take advantage of this information and use it to our advantage to face this difficult economic season.