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The “Barometer, global problems” warns of the new concerns in the Mexican consumer.
Innovators Day in Mexico talks about content trends on platforms like Twitter.
For PwC there is a new projection of investment in media due to the consumption of content that has occurred in this segment.
There are at least three good insights that help us understand the new profile of Mexican consumer as far as 2022which helps us to make an adjustment in the strategies of marketing.
Mexico can be evaluated based on its country brand value or the economic role it plays in the Latin American region. Also depending on the profile of the Mexican consumer.
This is a profile that is updated based on studies, the economic context and geopolitical situations, among other variables to consider. One of the main implications in the consumer profile is their ability to purchase, as well as the interest they place in certain items.
As far as 2022since a post-pandemic, the armed conflict in Ukraine and inflation have impacted the profile of the Mexican consumer.
New consumer concerns
Within the “Barometer, global problems”, the study showed that there are four very important concerns for the Mexican consumer: the one that has to do with the climate and the environment grew from 37 percent a 42 percent; violence and crime generated, a concern of 34 percent. Regarding inflation, this went from worrying 14 percent to 15 percent; worrying about resources and energy went from being at a level of 13 percent to 14 percentwhile in health issues in general they went from 8 percent to 12 percent and the use of eight to 11 percent.
Three key moves on Twitter
Twitter carried out a study to find key trends on its platform and published the Innovators Day in Mexicowhere he assured that there are three topics around which conversation is unleashed on his platform: Social Entrepreneurs, Voices that drive change and first-hand sustainability.
The key insights uncovered by Twitter were: 14 percent year-on-year for topics related to new companies/new entrepreneurs. Talking about wages was an activity that grew by more than 13 percent year-on-year, while the concept of “creators becoming founders” increased by more than 115 percent year over year.
The job search has new numbers on Twitter and, as a trend, it increased in 157 percent.
Entertainment among Mexicans
PwC warns that the participation of the Mexican consumer in the media industry will leave income for more than 27 billion dollars, Of this, there is an estimate that the film industry will have a recovery of 1,172 million dollars by 2023.
“This year we see how the metaverse and augmented reality continue to gain ground globally. With the increase in sales of augmented reality devices, people are becoming more connected with this technology and companies are more excited to have a presence in these spaces”, said Anderson Ramires, lead partner of TMT Y Digital Services in PwC Mexico.
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