LinkedIn is a social network that can help you both for your brand and your reputation, whether you are a doctor in any specialty or a health professional in general. Whatever your specialty, this tool can help you to be better known and recognized by your current and potential patients, as well as contact fellow professionals with whom you can collaborate and share information, with organizations in the sector and many more possibilities.
So it is not surprising that more and more doctors and health professionals in general are betting on LinkedIn, a social network that is growing day by day worldwide. In small populations, the impact of this network is less, but it has been determined (according to Hubspot data) that LinkedIn is 277% more effective than Facebook in finding new patients. If you want to start using this social network as a doctor, then we are going to offer you some key tips to keep in mind.
Goals you want to achieve with LinkedIn
Consider, before starting to use this social network, your objectives, which may be some of the following:
- Be more known.
- Find professionals with whom to collaborate on a project.
- Keep you informed of the news.
- Get new patients.
Depending on the goal you set, develop your strategy to use the features offered by LinkedIn.
get recommendations
If the connections don’t come naturally, you can request a recommendation just by clicking “Request recommendation”. You’ll need to fill out a form and send a brief but clear message to the people you’re applying to so they know what kind of recommendations they should give you. Once the recommendation is made, you have the option to review it before it is published.
Post frequently
In order to get visibility and contacts on LinkedIn you must make regular updates. You should know that videos and images attract much more attention than posting only texts. Some content ideas that you can publish are content that helps patients by solving their doubts, denying hoaxes or disseminating scientific and technological innovations applied to medicine.
These are just some of the tips that you should keep in mind to start using this social network if you are a doctor or healthcare professional.