Merca2.0 magazine launches the 2022 edition of the Investigation Agencies Guide, a printed directory that brings together the best investigation agencies in Mexico so that you can publicize the services you provide.
Today, specialized market research agencies, like other key firms in the market, must be aware of the most important trends.
For some time, it has been known that technology is part of people’s daily lives, and today, concepts such as “Virtual Reality”, “Metaverse” and even “Artificial Intelligence” are beginning to be used much more by brands. .
And it is that, ultimately, technology is a factor of disruption throughout the entire advertising industry and the marketing, but, for investigative agencies, it has a fundamental impact. Since many of their activities are supported by surveys, it will be crucial for these firms to change their ways.
All of the above implies adapting to consumer habits in very specific points: the use of mobile devices and the use of Artificial Intelligence (AI). In accordance with Vision Criticalcompanies will have to adopt innovative technologies.
In order for users to be more willing to take surveys from agencies, it is crucial that they create much more user-friendly experiences.
Thus, taking into account the relevance of the work of research agencies in Mexico, this edition reaches all Merca2.0 subscribers, which is why you should not miss the opportunity to reach those partners you need to grow. your business.
Take into account that registration is free and if you want to participate with an ad write to the email: [email protected]
What sections does the 2022 Investigative Agencies Guide cover?
- Market research
- Consultancy
- Ad hoc
- Qualitative
- quantitative
- Gesell’s Chamber
- Focus Group
SPACES:
- Featured record.
- Ad 1/2 Page
- Spread double page.
- 2nd and 3rd of linings.
- 4th of linings.
- It reaches the more than 12,000 subscribers of the Merca2.0 magazine
- linings, SpreadFeatured Records, Half Page, Full Page
Currently, there is talk that market research will be carried out in a context in which digitization is already part of the strategies of companies. agencies.
Industry companies are already trying to reconcile their processes with the new and better research technologies; however, although they are more efficient at handling this type of tool, they still need to learn to reconcile their more conventional techniques with these innovations.