years ago the video game were somewhat frowned upon, but today the industry of gamers is so big in Mexico which, according to The CIU, is one of the 10 most important markets worldwide.
According to data from marketplace Tiendanube, this market is a great business that not only sells video games and consoles, it also covers many other items such as chairs, mousepads, caps and t-shirts. In fact, Mexicans spend a minimum of 1,468 pesos on gaming materials.
This industry covers a wide range of activities and segments, and has grown significantly in recent decades, becoming one of the most popular forms of entertainment around the world.
Why is it a good idea to sell to gamers?
Although the consumption can be very varied, in a year some gamers invest from 2,000 to 4,500 pesos in chairs; others, from 1,500 to 3,500 pesos in desks. Some spend from 4,000 to 14,000 pesos on games, while the average for accessories ranges from 3,500 to 7,500 pesos, according to a study by Tiendanube.
Selling to gamers can be a good idea for several reasons:
Size of the market
The video game industry is hugely lucrative and constantly growing. Billions of people around the world are avid gamers, representing a potentially large and diverse market.
passion and loyalty
Gamers are known to be passionate and loyal to their favorite games and brands. They are willing to invest time and money in their hobby, which can lead to long-term relationships with clients.
Diversity of products and services
The gamer marketplace encompasses a wide range of products and services, from hardware and software to merchandise, live streaming services, coaching, and more. This offers opportunities for a variety of businesses.
eSports growth
Electronic sports (eSports) have experienced exponential growth in popularity and viewership in recent years. This has generated opportunities for eSports-related events, sponsorships, advertising, and services.
Gamers often come together online and at face-to-face events, creating active and engaged communities. This allows for effective marketing strategies and building a fan base.
trend towards digital
The increasing digitization of games has opened up new opportunities for online sales, including the distribution of digital games and downloadable content.
Technological innovation
Technological advances such as virtual reality and augmented reality are transforming the way video games are played and consumed, providing opportunities for innovative companies.
Pop culture and entertainment
Gamer culture has significantly influenced pop culture in general, making gaming-related products and services relevant and appealing to a broader audience.
Cost effectiveness
Many gaming-related businesses, from development studios to online gamer merchandise stores, have proven profitable and offer opportunities for growth.
globalization
Video games are a form of global entertainment, which means there are opportunities to sell products and services around the world.
While selling to gamers may be a good idea, it’s important to note that this market can be highly competitive and demanding. Understanding the needs and preferences of gamers, keeping up with industry trends, and offering high-quality products or services are critical to succeeding in this market.
15 business ideas for the video game market and sell to gamers
Gamers are a growing and passionate market that is willing to spend money on a variety of gaming-related products and services.
Here are some business ideas to serve and sell to gamers:
1. Gaming Cafe
Create a cafe or bar where gamers can meet, socialize, and play together. It offers a wide selection of themed video games, food and drinks.
2. eSports tournaments and events
Organize local or online eSports tournaments and events. You can earn money through registration fees, advertising and sponsorships.
3. Sale of hardware and accessories
It sells gaming computers, consoles, keyboards, mice, ergonomic chairs, and other accessories popular with gamers.
Create gaming content on platforms like YouTube and Twitch, and earn money through ads, donations, and fan subscriptions.
5. Online store for gamer merchandise
Sell t-shirts, hoodies, mugs and other products related to video games and gamer culture.
6. Equipment repair services gaming
It offers repair and update services for computers and gaming consoles.
7. Equipment rental gaming
It allows gamers to rent high-performance computers or consoles by the hour or by the day.
8. Game Development indie
If you have programming skills, consider developing and selling your own indie games through platforms like Steam or the App Store.
9. Advice and coaching for gamers
It offers coaching and consulting services to help gamers improve their skills and strategies in their favorite games.
10. Sale of games and download codes
Open an online store to sell digital games and download codes for platforms like SteamPlayStation Network or Xbox.
11. Cybersecurity for gamers
It provides specialized computer security services to protect gamers’ accounts and data.
12. Virtual reality rooms for games
Create virtual reality spaces where gamers can immerse themselves in immersive gaming experiences.
13. Home Game Room Design
Help gamers design and personalize their own gaming rooms at home, including choosing hardware, lighting, and furniture.
14. Gamer Themed Food and Drink Sale
Offer video game-themed food and drinks at events, trade shows, or online.
15. Creation of mod and personalized content
Develop mods and custom content for popular games and sell them to the gaming community.
Remember that success in the gaming market requires a deep understanding of the culture and trends of the world of video games, as well as the ability to quickly adapt to the evolutions of this constantly changing industry.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.