He customer it is and will always be the most important element for your company because without it, there is no business. Obtaining the necessary profits will depend on the correct interaction with your potential and regular consumers. And this is based on business values of your venture or business.
Although it is very important to optimize resources and production processes, in addition to establishing successful alliances with your suppliers and, of course, having a winning product, all this will be useless if you do not manage to sell. And who buys is the customer.
Therefore, the relationship you have with your customer is a crucial factor in getting the success of your company. To relate well with them it is necessary to learn to understand them.
Core business values for the customer
Here we give you a list with 10 values that a client will always look for in the service that you offer. Write down and worry about delivering them:
1. Value
They always want to know that what they are buying is at the right price. They will want to be sure that they have purchased the best option available.
2. Support
The customer needs to listen and believe that they will have support for as long as they own the item they are purchasing. In addition, he will expect to be guided to make the best use of the product or service.
3. Positive attitude
Even if they don’t have it, they’ll want their attendant to be happy, eager to help, and willing to serve. That is, that it is prepared to meet and satisfy your needs.
4. Reliability
They expect to be able to trust that they will receive consistent treatment, and that you will be there when they need you.
5. A full and tangible message
The only way customers can believe in the integrity of your company’s message is through quality product and performance. If you make an effort in this factor you will project a professional image.
6. Insurance and reinsurance
This is achieved by delivering the product or service when promised and with full knowledge of it, which will be aimed at helping the consumer.
7. Empathy
If you manage to make them feel understood in their tastes and needs, in addition to showing a commitment to understanding, you will get a happy and loyal customer.
8. Exceptional service
The best quality service will always attract customers. Delivering it that way should be the norm, and they will expect you to maintain the same level of service every time you interact with them.
A fundamental part of exceptional customer service is the packaging (if you sell products) and the user experience, especially within e-commerce.
9. They expect a friendly interaction.
If you ask anyone how they like to be treated, the categorical answer will be: a friendly person who helps me get what I need.
10. They want things NOW
No one wants to be left waiting on the phone, no one likes to be told they don’t have their product, no one wants delays, or going up to the top floor to stand in a long line to get an invoice, much less “return the next week for the bill. If any of these situations occur in your business, your customers will avoid turning to you again.
Do you already put these business values into practice in your business or venture? If you want to know more about how to retain your customers, we share Social proof: what is this technique to captivate customers and how to use it for your sales?
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.