With Apple’s presentation of financial results last night, the company has broken several records in a quarter still affected by the pandemic. And we have also seen other figures of great interest. It is time to review the most outstanding ones, where undoubtedly overcoming the barrier of 1,000 million iPhone users has been the main protagonist.
Highlights and records of Apple’s financial results
Revenues have also been a big star last night. Apple has managed to generate 111,439 million dollars in revenue, a figure that has beaten analysts’ expectations, which slightly exceeded 103,000 million dollars. This is the first time that the company has exceeded the 100,000 million mark, a record in the technology sector.
Luca Maestri, Apple’s CFO, indicated that China has seen very strong growth due to the pent-up demand for iPhone with 5G connection. And it is that in the Asian country, Apple’s revenues have grown by an incredible 57% (in the previous quarter it fell by 28%). It is very likely that the iPhone 12 Pro and iPhone 12 Pro Max are responsible for such high growth, although Cook said that the rest of the ecosystem products have also played an important role.
There are other interest figures generated in this quarter. The most prominent are the following:
- Apple now has 620 million active subscriptions that go through the App Store. 140 million more than last year.
- Macs with M1s have been responsible for much of the 21% growth in the Mac.
- 75% of Apple Watch buyers are doing it for the first time. An indicator of the good health of the platform.
- 90% of stores in the US already offer payments with Apple Pay.
- Apple returned the money to shareholders via $ 30 billion worth of stock in Q1 2021.
- The gross margin has reached 39.8% high, breaking all expectations.
- Apple confirmed that they doubled their business in India in Q1 2021, indicating that they will open physical stores in the future.
In summary, this is a quarter with a huge growth of 21%, given the circumstances. Apple has managed to overcome the difficulties caused by the coronavirus, despite the fact that many physical stores have been closed for much of the year, as well as manufacturing and logistics difficulties.
1 billion iPhone users for the first time in history
Accompanying these figures, there is another very important one. For the first time in the history of the company, Apple has 1 billion iPhone users. This figure is similar to the installed base, which is different from the number of iPhones sold to date. From 2007 to the end of 2018, when Apple stopped reporting the number of units sold, 1,468 million iPhones have been sold. The current figure will be around 2 billion units.
Altogether, there are 1.65 billion active devices around the world. In other words, there are about 650 million different iPhone devices in use out there. Of those, about 110 million will be Macs, according to some analysts, leaving 540 million between iPad, Apple Watch, AirPods and Apple TV.
These types of figures provide a lot of information about the health of the ecosystem. It would have been more tasty to know how many million devices were added compared to last year, although the important thing is to know that it continues to grow . An ecosystem of this size guarantees its viability and can no longer be considered a niche.
2021 is presented as a year with good prospects. COVID-19 is starting to get more under control with the prospect of the vaccine and the worst seems to have passed for Apple, financially. The expansion of 5G will encourage the iPhone 12 and its successor, the reopening of stores will be good news for the Apple Watch and the next Macs with M1 could be the fastest growth vectors this year.