- Today we share with you five advertising campaigns that focus on the back to school, which was carried out since last week
- A little over a week has passed since a new school year began that is involved in this period of Covid-19
- The situation with infants and Covid-19 is complicated, as they are not yet eligible to be vaccinated
Back-to-school advertising campaigns are usually a small preamble to what is generally expected to be experienced once students return to classrooms. But in times of pandemic, the reality is different.
Little more than a week has passed since a new school year began that is involved in this period of Covid-19, a pandemic and a global health crisis, coupled with the increase in cases in various parts of the planet.
On the Mexican side, just over 4.3 million boys and girls returned to taking classes, some in the modality and others in the face-to-face modality, despite the advancement of the Delta variant, which is the one that, right now, has us in a wave of infections which, apparently, is beginning to sag a bit.
The situation with infants and Covid-19 is complicated, as they are not yet eligible to receive any of the biologics intended to combat the virus and, in addition, some cases of the disease have been reported in children under 12 years of age. .
Thus, in the midst of this panorama, and before the claim of a group of parents who do not want their children to return to the classroom, it is how the 2021-2022 school year is being carried out with different health measures to treat to avoid more infections.
However, within all this, there may be a joyous atmosphere among the students to see their friends again, to return to a classroom, to buy the necessary materials again. In short, practices that, before the arrival of the pandemic, disappeared outright.
Today, at Merca 2.0, we bring you a selection of five advertising campaigns that focus on back to school that, as we have seen, has been carried out in person in some regions of the country and in various countries.
The El Corte Inglés campaign shows family members searching for the best back-to-school offers. It is also a scene that shows us the enthusiasm that exists for the simple fact of returning to the classrooms to start a new school year.
https://www.youtube.com/watch?v=sCefoWLHsKs
Another of the countries that joined the return to classes in face-to-face mode is England, the venue for this campaign by the retailer Very, which shows us a little about how children experience the beginning of a new school year.
This campaign undoubtedly draws attention for its originality and the concept behind it. It is an initiative in which children are invited to experience the return to school as it best suits them and to feel comfortable with themselves. A campaign with a lot of style.
The Decathlon brand presents us with a campaign in which it shows what back to school is like in a fun way and how it used to do before the pandemic: surrounded by classmates, screaming and playing. This is a more optimistic view for a comeback in the midst of a pandemic.
Another campaign that makes it clear to us that the bet is the return to face-to-face classes, focusing on children and their new materials for this school year that has already begun.
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