Apple ups its ante to empower historically discriminated communities. If in January we saw a $ 100 million investment in the REJI program for racial equality and justice, now the company adds $ 30 million more to the basket with the intention of “dismantle the structures that perpetuate institutional racism and inequality“.
Therefore, the total of the initiative already rises to 130 million dollars totals. The reason for this extension, according to Tim Cook himself, is “the urgency“of the task to make this world a fairer place:”These commitments will help the young leaders of today and tomorrow create new businesses, develop innovations and inspire countless people to join the fight for justice.“.
More access to education in more American schools
The additional money will also allow an alliance between Apple and the University of California, which will promote a new ‘Global HSI Equity Innovation Hub’ with which they want to facilitate access to education for those who have always had problems to have it.
In addition, Apple will expand the initiative to eleven new schools spread across multiple states with the collaboration of the University of Tennessee (Florida, Texas and Georgia among others) to promote the learning of programming to the new generations. The Everyone can Code program will win more students thanks to this gesture.
There will be a special focus on the Latino and indigenous community, which will be prioritized in an expansion of the Apple Entrepeneur Camp for young programmers and will receive investments through the Hispanic Access Foundation, the First Nations Development Institute, and the Center for Rural Enterprise and Environmental Justice. Contributions to organizations fighting to improve criminal and environmental justice will also be strengthened.
More programmers, more diversity and more equality when it comes to learning to be a developer. Are the pillars that Apple considers basic to ensure that the future of online applications and services is fairer for everyone.