Red Bull has established itself as one of the most valuable brands in the beverage industry in the world.
Checo Pérez is one of the most famous Mexican pilots in the world.
Auto racing has become a unique benchmark in the market.
The rumors ended and Sergio ‘Checo’ Pérez confirmed that he will continue with Red Bull for the 2022 Formula 1 season, as he confirmed from his Twitter account, driving social networks crazy who filled him with messages of celebration.
Although both the Mexican rider and the firm “wanted to continue” for some time, just this Friday, when the second half of the 2021 F1 season begins – at the Belgian GP -, the signing for next year.
It was through his account Twitter that the tapatío gave the announcement and asserted that the goal still stands to be Champion with the Red Bulls:
“Very happy to announce that I continue with the team for next season, now the focus is on winning the Championship for Red Bull,” he wrote.
Im very happy to announce that I'm continuing with @redbullracing for next year. Now our focus is on winning the championship for the team.
Muy feliz de anunciarles que continúo con el equipo para la próxima temporada, ahora el enfoque es en ganar el Campeonato para Red Bull. pic.twitter.com/uEdy0oGmAp— Sergio Pérez (@SChecoPerez) August 27, 2021
A good collaboration
In June of this year, Checo Pérez became the first place in the 2021 Azerbaijan Grand Prix, thus kicking off the 2021 Formula 1 season.
The triumph gave the win to the Red Bull team, which is one of the most famous in the world, for the performance it has achieved in the world of auto racing.
Prior to the competition, Pérez assured that a long race was being played and that there was a lot for which he should play, which motivated him to fulfill his role, he assured, since he had a strong car and his goal was the podium.
“I’m going to screw a Red Bull”, that was the Mexican’s comment that made Red Bull a trend and reflected the impact it has on the reputation of sponsors, when their players or teams win in competitions.
His triumph and declaration appeared at a key moment in the sports sponsorship market and most importantly, with his success, guidelines have been established that have no waste, on the contrary, they become elements of great influence before a consumer increasingly determined by the stories featured by brands, especially on social media.
It is important to say that, after Coca-Cola and Pepsi, Red Bull was the most valuable brand in the beverage market in the world, since according to an estimate by Brand Finance, it earned a value of 7 thousand 73 million dollars in 2020.
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