- Delta Airlines empathized with the girl and decided to send her a package in order to cheer her up, and it is a great marketing action
- The girl, also called Delta, for reasons that may seem obvious, associated her name with the virus that has devastated the lives of many people
- Delta Airlines has achieved a great reach and is, in a way, a great marketing strategy that positions its brand
The airline Delta Airlines carried out an action with a girl also called Delta with which it encouraged her in times when the Delta variant of Covid-19 continues to rise. This is the story.
Covid-19 has caused endless complications for various sectors, some more than others, but we have all suffered the onslaught of the pandemic and its confinement, and at this point in 2021 few or no one imagined that the situation would be like this for more than one year after the declaration of the global health emergency.
The airlines, in that sense, were part of this sector that were hit the hardest by the pandemic; travel, for a considerable time, was not allowed and, although we are in a “new normal”, it is still impossible for some people to travel anywhere in the world.
Little by little, the economic reactivation in this area has begun to work, but, given the advance of the Delta variant of Covid-19 and the discovery of a new variant, the Gamma, there is still a long way to go to return to a greater normality in the context of airlines.
However, the least that has been lost is hope in many senses of life, and that is something that, in some way, Delta Airlines has shown by showing kindness to a girl who lives in Washington DC, in the United States. United, one of the countries most affected in this wave of infections provided by the Delta variant.
The girl, also called Delta, for reasons that may seem obvious, associated her name with the virus that has killed 4,322,362 people to this day.
Given this, Delta Airlines, which is going through a family situation, empathized with the girl and decided to send her a package in order to cheer her up. A great marketing action that has allowed the airline to score a success and endorse its brand.
This package contained a Delta backpack in the shape of an airplane, some cookies and a handwritten note with the legend: “It is the name of the people who were destined to fly.”
Last week I tweeted about how it was a particularly challenging time for my daughter to be named Delta.
Today she got the most amazing care package from @Delta & is over the moon about such a cool collection of things celebrating “her” name! Thank you Delta! ???#DeltaProud pic.twitter.com/gEx5P3VrsO
– Kellie Gerardi (@kelliegerardi) August 9, 2021
The action was published on social networks with the hashtag #DeltaProud by the hand of Delta’s mother, Kellie Gerardi, who, among many other things in a matter of research, is an influencer with 530,000 followers on TikTok, 145,000 followers on Instagram and 15,900 followers On twitter.
In other words, the action of Delta Airlines has achieved great reach and is, in a way, a great marketing strategy that positions the airline’s brand in times when consumers seek empathy with companies.
The current times of Covid-19 are uncertain; Now, we are experiencing the complications of the Delta variant and the finding of the Gamma variant has already been confirmed, about which not much is known about it.
Currently, deaths from Covid continue to increase around the world and, although a new global lockdown is not expected, it is not completely ruled out either.
If it happens, once again we would see how the sectors that were already affected last year could be even more hurt, and the airlines enter that category.
Although it can be taken as a mere marketing strategy (all the pieces fit together), it is also true that it is an action that empathizes with users. It positions the brand and, in turn, provides human attention.
Now read: