It was something that was already known, but this Friday, September 22, during a conference at the annual Entertainment and Technology Summit organized by Variety in Los Angeles, it was confirmed: it will no longer be HBO Max, but a new and more powerful one is coming. platform: MAX.
JB Perrette, CEO and President of Global Streaming and Games at Warner Bros. Discovery, announced that Max will launch in Latin America during the first quarter of 2024.
We will be the first to access
Latin America will be the first international market to launch the streaming platform, which will offer consumers a wide variety of high-quality entertainment for all ages, in the multiple genres and formats of the extensive Warner Bros. Discovery family of brands.
Regarding the international rollout of Max, Perrette commented “We have to launch it in the rest of the world, including Latin America, Europe and Asia-Pacific, where we were originally going to do it at the end of this year. To make sure we do it right, we are going to delay the arrival in Latin America until the first quarter of next year.”
Prices?
When this was announced a few months ago, pricing information was released. Let’s review that: Max subscribers will be able to choose between three pricing levels. The cheapest costs US$9.99 per month and will show ads. The version no ads it will cost US$15.99the price of the company’s current HBO Max service.
That tier will allow customers to stream on two devices at once and download up to 30 titles, but the content will only be available in high definition instead of 4K.
Users who want the highest resolution 4K streams will have to sign up for the Max “ultimate plan” for $19.99 per month, which includes up to four simultaneous streams, 100 downloads, and Dolby Atmos sound.