Samy Alliance has been chosen by Kimberly Clark to carry out a project social listening in various Latin American marketsincluding Brazil, Colombia, Central America, Peru and Argentina, with a special focus on the vertical of Baby & Child Care. The main challenge for this project consists in the identification of insights and actionable consumer behaviors to be used as a competitive advantage when approaching the consumer.
“For this project, from Samy Alliance we set out to achieve that, the insights that we were able to collect through the social listeningbecome a useful information for each market and each division, be useful for making decisions about the business. Especially since the information we share with the client can be used in real time”, said Pablo Arancibia, VP of Growth LATAM at Samy Alliance.
In addition, Samy Alliance has also been selected as agency Advocacy & Influencer Marketing 2023 in Boliviafor the Huggies & Kotex brands, thus expanding the partner scope strategic with the giant personal care. The agency’s proposal contemplated a management solution end to end that allows the client to optimize the investment, refine the selection of profiles and have campaign performance metrics that support future decision makingall with a layer of innovation where creativity in the content and management and strategic capacity play a fundamental role in guaranteeing the success of the campaigns.
Sephora launches its mode of Delivery Premium. With this, Sephora intends to guarantee the satisfaction of its consumers by sending its products, purchased through its page. Web within a maximum period of 24 hours after the purchase confirmation is generated.
With this new delivery modality, Sephora Mexico reinforces its commitment to customer service by offering a much more efficient servicewith the aim that its consumers can enjoy their purchases in the shortest possible time.
Delivery Premium It is already available for zip codes of Mexico City and the Metropolitan Area for a cost of 79 pesos.
The art of living, is a French expression that invites you to enjoy life in a unique and comfortable way; Sofitel Mexico City Reforma is a proud ambassador of this philosophy, which is why it has prepared a series of experiences that can be enjoyed throughout the month of June on the occasion of the celebration of Global Wellness Day.
During the Wellness Month you can live an experience through 5 pillars of well-being: active nutrition, holistic design, spa relaxation, bodies in motion and mindfulness embracing with sensory activities for a sophisticated holistic lifestyle that envelops you in the calm and elegant atmosphere of french hotel.