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Panama has more than 200 stores nationwide.
Panama recently launched a special edition of Disney, where Mickey Mouse is the main character.
The main consumers in Panama are Millennials and Generation Z.
The Mexican brand Panam decided to bet on perfumes and for next July it will launch three unisex fragrances.
These fragrances will be available in all stores in Mexico City and the State of Mexico, later, in a second phase, they will begin to be sold in the rest of the country’s branches. Although can also be purchased via on-line. In addition to this, in June the footwear brand will present its “Full Color” campaign dedicated to Pride month, which includes five tennis models, a t-shirt and a sweatshirt, as well as an event in support of the LGBT+ community.
Panam is a Mexican company founded in 1962, promoted after the 1968 Olympic Games. While the first factory was installed in Naucalpan, State of Mexico, however, after a fire it ended up moving to Cuautitlán Izcalli, the current headquarters of this brand. It was until 1967 when its signature “P” logo was first introduced on the sides of the tennis shoes.
This brand emerged to provide a casual and accessible option, but its popularity reached such a level that in the 80’s and 90’s, the Panama They gradually became the official tennis shoes of various elementary schools in Mexico..
In 2000, Panama joined the philosophy “transform or die”, by changing its marketing strategy, restructuring its production and launching new designs. While by 2013 it opened its own stores and began to export to Central America and Europe through the e-commerce.
At the moment, Panama manufactures approximately 280,000 pairs of tennis shoes per month, that is, 3.4 million pairs per year. Today the Mexican brand has a presence in countries such as: Germany, Spain, Colombia, among others.
With this commitment to the perfumery market, Panam proves to be a innovative brand that stays at the forefront of trends in the fashion industry and the lifestyle. So soon you will be able to “smell Panama”.
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