The Venus is a work of the artist Sandro Boticelli.
The goddess of love was chosen as the image of an advertising campaign in Italy.
His Instagram account as influencers It already exceeds 50 thousand followers.
The emblematic image of Venus, embodied in the painting “The Birth of Venus”, made by the Italian artist Sandro Boticelli, has been transformed into a influencers with the help of Artificial Intelligence (AI).
According to the Museo del Prado, “the painting represents the most delicate figure of Venus, goddess of love and beauty, born from the foam of the sea, which arises from the waters on a large scallop held by naiads with algae on their heads”. The meaning of the work represents the moment in which Venus arrives in the world on a shell and floating in the sea.
The goddess was transformed with the help of AI to turn it into the new ad campaign Open to Meraviglia Made in Italy and whose objective is to promote tourism in the European country, in fact, it was prepared by its Ministry. The images of La Venus were shared through the Instagram account @venereitalia23, now appears taking selfies in front of the most emblematic buildings of the countryas well as eating a pizza and wearing modern outfits, just like a influencer. The profile already exceeds 50 thousand followers since its creation on April 20.
The first video posted on this social network says “I will take you with me on a trip through Italy to visit its most fantastic places. I’ll tell you all about its beauty, cuisine, hospitality, music and art of course… just like your friends! influencers favourites!”
This advertising campaign has already divided opinions among Internet users, Well, there are those who criticize the use of Venus for commercial purposes, others say that the images are not well done, while others applauded the creativity of transforming the goddess of love.
As a curious fact, National Geographic magazine points out that the face of the goddess is inspired by Simonetta Vespucci, a lady of the Florentine nobility who became a muse and model for artists of the Italian Renaissance; she appears in other works by Botticelli such as “Venus and Mars” or La Primavera.
Another issue that caused controversy was that 9 million euros was allocated for its realization, according to various Italian media, Daniela Santanche, Minister of Tourism had to speak after the harsh criticism she received. “It is evident that we could not propose it in the campaign as it is represented, because one of the objectives of this international campaign is to bring young people closer together, that is why we have used tools and languages close to them,” he assured.
According to data shared by the Italian National Tourism Agency (ENIT), in 2022, the country was considered one of the favorite destinations for foreigners.
On the other hand, the marketing of influencersalso called branded content, is one of the most used strategies, thanks to the reach that some internet celebrities have on their social networks. Through the influencers large companies announce their launches or seek to increase the sale of a product.
About 72.5 percent of specialists from marketing in the United States they used some influencers for advertising campaigns. Civic Science discovered that 14 percent of youth ages 18 to 24 and 11 percent of millennials had bought something in the last six months because a blogger or a influencers He recommended them, so Hootsuite made it known.