Although it is true that the hybridization of cultures occurs almost uniquely due to human interaction; a fruit of conquests, some of these punitive, others carried out in a peaceful way. The cause that dialysis is taking between cultures and races is seeking what some of us recognize as “culture”, a forced or voluntary miscegenation grows and settles in small population nodes that unintentionally imitate what they know or knew in the conscious and unconscious.
These days the personality of some heroes from previous transformations has been questioned. Juarista patriotism, Villistas and Maderistas intentions, even the motives of Cura Hidalgo. The universe that surrounds the history of a country like ours, resorts to historians in its setting, and in this sense, it would have to consider the universe of each narrator. Mutation and hybridization are irrefutable and sometimes irremediable facts when transmitting messages; recount the Facts In each case, the impulse and the purpose of each statement that, accompanied by the human nuance, lights bonfires or puts out incense in the minds of each reader.
One of the advantages when sending a message to our consumers lies precisely in that unknown plurality to whom we send an image, a short message, to whom we intend to know the history of our project. In this same advantage the weakness of the success or failure of the message is incubated. Who reads our message? What does the receiver interpret? And after this, how is the message conveyed from one receiver to another, the decoding that occurs in the so-called “word of mouth” which for me is more like “ear to ear”, does the decoding increase, or blur? If we only have the indicator of sales, or quotes, it could give us quantitative data on the success of the message, this indicator is decisive in choosing one or another provider, fortunately and sometimes not so lucky.
Is sticking to the organization’s DNA living in the past, or is it living through it? The dilemma of separating what has built us from what we intend to build is one of those spirits of innovation that is not said tacitly, this pretentious wind of desired change could only be the fear of the unknown that concerns us in nature. In our case, when valuing a brand, what is fundamental lies in the foundations, in the refreshment that only prevails at the origin, in that secret that is kept in those who create, in those who imagined the first thing, what could not be different, in what that it could only be as it is. The rest suffers from the style and from an editorial that intentionally seeks to guide the consumer along a route with a single destination. Perhaps Villa, Juárez and Hidalgo were just humans with strengths and weaknesses like us, them and you.