In 2022, Messi registered a market value of 50 million euros.
The Argentine is the winner of three Ballon d’Ors.
With his arrival at PSG, Messi generated more than 300 million dollars in advertising.
Social networks can be a space where brands and people can win promotions simply by appearing in the trends or with a mention. It is the case of Dolce & Gabbana that won over Argentine fans after revealing that it designed exclusive pajamas for soccer player Lionel Messi and his familywith the aim of celebrating the World Cup.
When we talk about soccer, it is important to mention the Argentine soccer player Lionel Messi, who is one of the most representative figures of this sport in the world. The Argentine World Cup winner is considered one of the best in this sport, and has great value both on and off the field.
According to specialized media, Lionel Messi’s price remains exactly the same as before Qatar 2022: 50 million euros. Where Transfermarkt He refers that a decade ago to 2012, the Argentine star already dominated the world with his football and proof of this were the 3 Ballon d’Ors he had at that time.
Likewise, the Argentine not only generates by playing, because in terms of sponsorships it is also a great investment. According to reports in Europe, the Argentine set a revenue record at PSG, registering sales of the jerseys in his first season in France.
Reports indicate that Messi generated more than 300 million dollars in advertising to reach the figure of almost 750 last season. and that more than 10 sponsors joined, increasing that item by 13 percent.
In addition, that the sale of PSG shirts exceeded one million for the first time and that, in 60 percent, they were practically with the number 30 of Messi.
Just one month after the end of the FIFA World Cup and Argentina emerge champion, the fans continue to celebrate.
That is why as a nice gesture, the Italian fashion clothing firm Dolce & Gabbana sent a very special gift to the family of the Argentine star.
The gift, which was shared by Antonela Roccuzzo on her Instagram account, is about exclusive silk pajamas designed by the luxury brand, which is the same color as the Argentine flag, and has the three stars embroidered that allude to the three World Cups they have won and what stands out the most is the world cup located in the upper pockets of each of the garments.
dolce & gabbana designed exclusive pajamas with the cup and three stars for the Messi family aaaa what a beautiful thing 🥹🥹 pic.twitter.com/AkfV4UjPDT
— Marcela 🇦🇷 (@kalimannarg) February 21, 2023
Messi’s wife shared the design and also shared how this gift was made for his family. for her three sons Thiago, Mateo and Ciro, the 35-year-old soccer player and her.
Likewise, in the publication, Argentina thanked the Italian brand for the spectacular gifts they gave it. “Thank you very much, Dolce & Gabbana” he wrote on his Instagram.
Dolce&Gabbana producing clothing with an Argentina World Cup winning theme. Via Antonela Roccuzzo’s Instagram. 🇦🇷 pic.twitter.com/S0WrvLknrj
— Mundo Albiceleste ⭐🌟⭐🇦🇷 (@MundoAlbiceleste) February 21, 2023
Without a doubt, the stories went viral on social networks such as Twitter, where Internet users debated the cost of exclusive garments.
It is not the first time that a product created exclusively for Messi after being world champion has gone viral, as an example of an entrepreneur who created the “Messi10 flip flops” and that the PSG striker thanked in a comment, giving them great virality and positioning within the digital conversation.
And this is how brands increasingly use this type of action to position themselves organic its brands in an increasingly competitive market.
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