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For companies and consumers, seasonal marketing is one of the best ways to join the trends generated by the holidays and great events.
Both February 14 and the Super Bowl have been taken by society as meeting dates between friends and family.
The second week of February of the current year brings with it a series of events that are gently expected by society, since the days of February 12 and 14 will be the perfect dates to meet with the family and have a pleasant time with friends and loved ones. Well, it will be on Sunday, February 12, when the great sporting event of the Super Bowl is held, and on the 14th, the Day of Love. and friendship or Valentine’s Day, events that have managed to generate a match for the national economy, leaving an income of more than 700 million pesos.
At present, the great sporting events, concerts and seasonal festivities have grown in terms of their level of importance, since it is on these dates that considerable development can be generated within the global economic spillover. aspect by which brands usually join these festivities with the intention of generating organic links and loyalty between customers and different markets.
To a large extent, it is thanks to the social relationships generated by these initiatives that the industry and local market promotes, Well, during dates like February 14, sectors such as the hotel sector benefit greatly. and flower and food retail, while during the Super Bowl
Valentine’s Day and Super Bowl match up and will generate up to 700 million pesos
According to what was pointed out by Mauricio Massud Martínez, president of the National Chamber of the Restaurant and Seasoned Food Industry (canirac), yesIt is expected that on February 12 and 14 they will leave an economic spill in the restaurant and food sector of almost 700 million pesos, 200 million more than what was registered in 2022.
Happy start of the month of February, Carnival, Valentine’s Day, Super Bowl and everything beautiful happens to you how you imagine it!
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I hope this month you find what you are looking for or it finds you ❤️ pic.twitter.com/XS3SycFp5n
– Marco Antonio (@Acidcomment_) February 1, 2023
This month of February fall in love with the best sport in #StarPlusLA ❤
— Star+ Latin America (@StarPlusLA) January 31, 2023
“With the American game, we expect a bigger profit,” said Massud Martínez, where he also shared that, “this year the Day of Love and Friendship falls on a Tuesday, which is a lazy day, it always has a very good economic profit, because unlike other days on that date triple or quadruple of normal sales are sold”.
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