For 49% of specialists, digital marketing channels are the ones with the best return on investment.
The new diploma course begins this coming February 28, 2023, with five great professors from the industry.
With more than 10,000 professionals as a reference for success, the Marketing School (Edem) has opened the first edition 2023 of its famous Digital Marketing Diplomawhich aims to prepare industry leaders for the new challenges that govern the hyperconnection era.
It is about two months distributed in 45 class hours and 15 sessions on-linewhere undoubtedly the advantages of understanding and applying the different tools of the marketing that today are prioritized in any global strategy investment and that have been shown to increase the profitability of the companies that bet on them.
In fact, it is known that currently the strategies focused on digital are those that generate the greatest investment, between 30 and 50 percent, with results that can border on 7 or 8 percent of the value of total sales.
Thus, contemplating the impact and importance of this marketing strategy, applicants, recent graduates, active professionals or amateurs in the advertising sector will be able to identify the most appropriate communication techniques for the digital environment, its repercussions, challenges and opportunities, as well as the medium. more efficient to plan, manage and measure the diffusion of online campaigns thanks to the knowledge of all the legal aspects that regulate the internet and trends in social networks.
What will you learn in the Edem Digital Marketing Diploma?
The Digital Marketing Diploma de Edem has high academic and professional standards, since It is taught by five leading specialists in the advertising market in Mexico: Gerardo Santamaría, Marketing Manager of Bioparque Estrella; Cynthia Solis, member of the Advisory Council of the Telecommunications Institute; Ana González, CEO & Founder of Levadura Digital Agency; Alberto Carreón, General Director of AXISKG; and Guillermo Perezbolde, CEO of Digital Mind.
Thanks to its flexibility, students who decide to take this diploma will be able to interact with teachers and program participants during classes, which are taught on zoom and are recorded so that they can be viewed online.
the best moment.
1.- Introduction to Digital Marketing
- Key concepts of digital marketing.
- Digital influence.
- Digital marketing tools.
- Transmedia Storytelling.
- Integration of the digital shopper with the new media.
2.- Branding in digital media
- Web conversion creation.
- Types of online advertising.
- SEO performance metrics.
- Marketing Automation.
- Mobile Marketing.
- Native Advertising.
- e-Commerce.
- Online media plan
3.- Strategy and digital planning
- Elements of the digital strategy.
- Goal setting.
- Selection of channels and media according to the type of strategy.
- Budget based optimization.
- Results measurement
4.- Interactive Legislation
- Data Protection.
- Regulation on advertising.
- Rights and obligations in the digital environment.
- Unauthorized use of trademarks.
- New technologies
5.- Strategies in social networks and Metaverse
- Organic VS Paid Reach.
- Algorithms in social networks.
- Tools in social media.
- Social Media Methodology: endo, objective, planning, action and measurement.
- METAVERSE.
Don’t get left behind, you can still be part of this tuition and get a certificate in Digital Marketing. Sign up for classes on-line which will take place every Tuesday and Thursday from February 28, 2023, from 6:00 p.m. to 9:00 p.m.
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