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Studies such as one carried out by MMD Labo investigated what motivates the consumer to attend a live concert.
Said incident carried out by a kindergarten teacher who runs out of tickets for RBD is part of a sensitive problem in the ticketing industry that dominates ticket master and has been denounced by artists like Taylor Swift.
There are studies like one of ipsos and Initiative, which measures what this first approach of the Alpha Generation with the entertainment industry is like.
the cry of one teacher of kindergarten before a group of small consumers of the Alpha Generation, for not getting tickets to RBD, s led him to discover one of the many facets of the industry marketing of events and how important these shows are for some consumers.
The situation has been extent by signatures like MMD Labowho has asked those who go to shows what motivates them to do it and a majority of 51 percent of women surveyed confessed that it is because they like the artist, while 37 percent of men said they did it because they only wanted to listen the artist performing live.
Alpha Generation and RBD
As we anticipate, a teacher of kindergarten He cried when he couldn’t get tickets for one of the concerts that RBD will offer in Mexico and various cities in the United States and Latin America.
This occurs at a time when the events industry has become known in the market due to controversies in ticketing that have even led singers like Taylor Swift to criticize the terrible phenomenon that has been recorded in this regard.
With this in mind, we now see the viral reaction of a teacher who failed to get tickets for the controversial group, so the Alpha Generation knows the fanaticism that is registered in event marketing by the consumer.
In the video that was posted by Abby (@abby_heb, TikTok), the woman cries in the video and explains that she is crying because she did not find tickets for RBD. The material adds more than a million reproductions and shows the woman in the embarrassing moment while she is watched by the minors who are in the educational center, making the Alpha Generation know what it is like not to get tickets for an event .
@abby_heb #RBD #Tickets #rbdmusica #taste ♬ Save me – RBD & Anahí & Dulce María & Maite Perroni & Christian Chávez
there is an interesting graph which is part of a collaborative study between ipsos and initiativeswhere we realize what this first approach of the Alpha Generation with events, the media and entertainment industry is like, but before moving on to the narrative of this data, it is only prudent to note that the video of Abby not getting tickets for RBD it was answered by followers who explained that they felt the same way for not being able to get tickets, other users shared anecdotes such as “I cried for Morat and a little boy hugged me and said ‘aunt when I grow up, I’ll buy him a ticket'”.
Regarding the relationship of the Alpha Generation with the media and how is this approach with the event marketingbeyond discovering what fanaticism is like with a crying teacher, in the study previously mentioned, it was discovered that a majority of 88 percent of these small consumers consume television, 40 percent of them play video games online; 38 percent consume children’s magazines and 38 percent consume content through messengers.
The case of fanaticism that new consumers in the entertainment industry know for the first time, as well as the phenomenon of entertainment consumption, has led the entertainment industry to find itself in a challenging moment, as is currently the case in the United States, where companies What ticket master They already appear on the political agenda, as an entity that has to be audited and supervised for the irregularities that it has presented in the issuance of tickets for concerts by artists such as Taylor Swiftwho confessed his disappointment to work in venues where ticketing was operated by Ticketmaster, to present “The Eras Tour”assuring that it was obliged to be in these places, because they were the only places available to do so, there is no alternative to the monopoly of this company.
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