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Ibai is together with other content creators from gaminga personality that has given references to the importance of brand communication.
studies like “Virtual Influencer Survey” help to understand the content market.
An aspect that has helped to create personalities in the market of influencers is the value of the content they generate.
Ibai I am in Mexico and the ad is an interesting background of how social media personalities play a key role today, of how to transcend before the consumer thanks to the content they generate.
We have seen an example of this with cases such as the Ibai, which we give an account of in this note, together with the case of Alex Tienda, who demonstrated how the location of an influencer becomes a very important precedent in networks for these personalities, as we discovered with him study “Virtual Influencers Survey”, where most of the interviewees confessed that they follow a influencersbecause 26 percent of these users considered the content as key.
Ibai in Mexico
Ibai visits Mexico and the arrival in the country has become an interesting precedent of how important these personalities have become in the creation of content.
The Spanish posted in Twitter the message of “We have already arrived in Mexico” and became an antecedent of how important it has become for these personalities to get closer to the markets that consume their stories.
After the publication of his ad, users even reacted by making fun of the fact that the image where he poses in front of the Mexican flag in the National Auditorium seemed to be edited in Photoshop, as he criticized. Ari Gameplaysa fact that he responded with a complete image and decided to leave him a more real one.
When posting, various accounts reacted, such as Club América, who invited him to visit the training center for their players, in addition to watching the game play at Azteca.
WE HAVE ALREADY ARRIVED IN MEXICO. pic.twitter.com/Jtm4MScII6
— Ibai (@IbaiLlanos) January 28, 2023
Ibai’s curious strategy became an antecedent of how important the market has become gamer and above all, Ibai’s visit is very significant, since the streamer He said that he would celebrate with everyone in a stadium, which he promised to rent in the country if he won the prize of “streamer of the Year” at the 2023 Esland Awards, which is why he is visiting Mexico.
Ibai’s announcement about his visit to Mexico is an interesting case of how content creators have made their visits to other countries a very good content strategy.which is in tune with the value of their personal brands.
Like Ibai, we have already seen other cases of personalities that have attracted attention in networks due to the personal brand they have become, thanks to their strategic presence in certain markets.
A clear example of this occurred when an influencer who is known as Alex Store He became a war correspondent when his visit to Ukraine turned into coverage of the armed conflict that broke out in the region, where Russia intervened.
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