the company of Liquid Death was co-founded by Mike Cessario, former Creative Director of Netflix.
Liquid Death it also sells merchandise such as collectible dolls of its logo, candles, clothing and caps.
By the end of 2022, Liquid Death was about to hit $130 million in profit.
the watermark “Liquid Death“ is one of the most successful and recognized in the United States, since it has a different and innovative strategy in its advertising, this being rare, since it is characterized by being sadistic and part of its strategy has been creativity in practically everything, starting with the name, which sounds a bit grotesque; “LiquidDeath” which translates to “liquid death” which sounds really disturbing and with it also the concept, since this product was canned and at first glance it looks like an energy or even alcoholic drink due to its design, also the logo of this brand is a peculiar skull, its slogan is “It will quench your thirst” and it is that part of its success has been all this grotesque idea, since normally watermarks are usually transparent, with light colors, in addition to being advertised in a way that conveys health, this is not the case at all.
The idea of Mike Cesario
The core idea of Mike Cesario, co-founder of the brand It was that its packaging, even if it was made of water, did not fall into the boring or what is usually shown regularly in the typical advertisements, his idea arose years ago in 2009, when he was at an event of the Vans Warped Tour, in the US, when he noticed that some musicians switched from Monster cans to water bottles. Energy drinks were characterized as being fun as well as sponsoring the event; However, in the case of the water bottles, they were simple and boring and their only function was to hydrate the musicians. His question was, what would happen if the typical images were replaced by a skull without giving up the healthy message? And the response from consumers was the best, because it is curious that when carrying out activities such as exercising, they drink water from this can and it seems that they are ingesting alcohol, however they are being healthy by drinking water.
Liquid Death earns millions in profits from its sadistic advertising
Clearly Mike Cesario he is a genius at marketing and it is that he really has experience since it was for a reason former Creative Director of Netflixclearly has a lot of ideas good enough to monetize.
This brand quickly became profitable and well known despite the fact that it is really new, since it was officially presented in 2019, in just 3 years it has billed millions, it is known that sometimes for a maca to position its product it can take up to 10 years, Liquid Death It has generated an impressive progression of sales that reaches hundreds of millions of dollars annually. At its beginning, in 2019 it registered 2.8 million dollars, in 2021 this increased to 45 and by the end of 2022 it was yet to come. a the 130 million. Its goal in November was to double its revenue by 2023, which makes it calculate sales revenue of $260 million.
Another of its main slogans is death to plastic, this product is mainly successful in the United States and has been marketed in large chains such as Whole Foods7-Eleven, Sprouts, Publix, the goal is for it to exceed 60,000 retail establishments and thus be available to everyone, and it is also available in the largest and most influential store in eCommerce, Amazon. These cans can be kept for up to 24 months.
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