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Bad Bunny has an estimated fortune of Statista of 18 million dollars.
Information of Spotify revealed that Bad Bunny he became one of the five most listened to artists on the platform.
Artists and their performance in the market have become central in identifying key communication trends.
The artist Bad Bunny is on tour and as part of his visit to various countries, including Mexico, which has become a key country in terms of events and one of them has as protagonists a group of young people who were saved by the artist with free tickets.
Holding events is a constant during 2022, apparently as part of the post-pandemic phenomenon that has become an opportunity for organizers and sponsors, who find artists a key trigger.
Inside of the study “State of Marketing” The power of artists in the events market was verified and for this 2022 it is estimated that 30 percent of the events were held in person this 2022 and another 30 percent were carried out in a hybrid way.
“During a 2021 survey of 8,227 marketers from around the world, 40 percent of their events were predicted to be virtual by 2022, while 35 percent were predicted to be hybrid and another 35 percent were predicted to be virtual. I expected it to be held in person. This marks an increase in virtual events from 2020 value of 35 percent, and a 32 percent decrease in hybrid and in-person event participation in 2020.” Statista in part of his analysis of these figures.
The important thing about face-to-face events is that the artists have become the main triggers for these to take place with significant assistance. We have already had noteworthy cases in Mexico with Tecate Pal` NorthVive Latino or Corona Capital, among the massive festivals that have had an important call.
There are also noteworthy cases of concerts by artists who carry out individually, as happened with ramstein, who after years suspended due to the health contingency returned to Mexico and presented an important show. Other noteworthy cases due to the conversation they generated in networks were that of zoea group that drew attention in networks after learning of the death of two teenagers who were on their way to the group’s concert, when they fell into an uncovered drain.
There is a very important growth, in the preference of audiences to attend face-to-face events and given this expectation that was identified in studies such as the one carried out by Statista exclusively for its subscribers, where we saw preferences for face-to-face, hybrid and digital events, attract Brands’ interest in advertising on these channels can use stories like the one starring Bad Bunny and a group of fans whom he saved with free tickets to his concert.
Tickets save Bad Bunny fans
The user of Twitter @piscesdumbitch published a thread in which she announced that after attending a Bad Bunny presentation, the organization is crushing her and friends with whom she appeared at the concert, for which reason members of the artist’s team noticed the incident and helped to make it happen. avoid being victims of the incident by obtaining preferential tickets.
Good for those who ask what is “worth a dick on the beach”
We were near the corridor since 2 and there they are as the stops go
All afternoon we were asking for help, to organize them because otherwise we were going to suffocate because there were very small girls like me https://t.co/nBT0NTAhrv— Mariana 🇦🇷🤍 (@piscesdumbitch) December 2, 2022
“She saw that we were too crowded and they took us out, took us to tables, Dulce even began to cry and we hugged both of them from the staff and that’s when they told us that”, explains the young woman when she gives an account of the experience she had.
In case of Bad Bunny It is not the only one where the artist’s relationship with his fans goes too far and reaches experiences that become great references for audiences, as happened with Miley Ciruswho after his visit to Mexico where he participated in the closure of Corona Capital retired with the Doctor Simi stuffed animals that they gave him.
Both cases of empathy between artists and audiences give us an idea of the expectation that event attendees currently have.