Currently, 86 percent of young people are full-time content creators.
It is expected that the marketing of influencers grow to be a $16.4 billion industry by 2022.
In 2022, the industry of influencers It is worth around $13.8 billion.
The opinion of the calls influencers they have become important to many people in the world. Given this, Stories of these characters emerge that go viral on social networks, due to how peculiar they are, as in the case of a influencers Mexican who surprised her followers by showing when she entered a Coppel store for the first time and discovering that it is “expensive”.
The figure of the influencers It has become one of the most important in the world, where brands and companies are joining this new economy of content creators.
Given this, there is already a definition for the marketing of influencerswhich specialists describe as a novel marketing strategy that consists of achieving a series of collaborative links between brands, companies and those people with great visibility and prominence on the internet, who are known as ‘influencers‘.
In that same context, the number of content creators in the world has grown day after day. According to data from the Linktree company, in its report “Creator Report”, there are about 200 million content creators worldwide.
An online market study, WAT Open Data, highlights the importance and influence of these opinion leaders in today’s digital society, where, in the first place, 70.79 percent of those surveyed claim to follow influencers. In addition, 73.06 percent consider that they play a very important role in society, compared to 12.88 percent who say they do not consider them important.
Influencers and Coppel
The influencers and creator, Priscila Escoto, It has gone viral after showing what his experience was like when he went to Coppel for the first time and discover that it is not as cheap as it is said.
Let’s remember that the company born in Culiacán, Sinaloa, is the favorite for many due to the accessibility of payments, either by credit or cash, the woman pointed out that it seemed expensive to her.
According to the influencer’s story, her followers had challenged her to go to the Coppel department store, since they told her she looked beautiful, but for wearing famous brand clothes, to which she decided to show that the look depends on the presence, before that she went to the establishment and shared the video on TikTok.
“I see that they have a lot of things, clothes, dryers, irons, there are a lot of things, bathing suits too”, so she continued walking through the aisles of the store.
The content creator who registers more than 70 million users on TikTok explained that she went to the store to put together an outfit, so she showed that “The same prices that are in H&M, I don’t see why so much show, it’s the net.”
@priscyescoto For the first time meeting Coppel #pt #for you #foryourpage #foryou #fyp #priscyescoto #viral #trend ♬ original sound – Priscila Escoto
Likewise, he chose a set and when he went to pay for the pieces he chose, he pointed out, “$4, 255 Mexican pesos in Coppel, cheap, it has nothing, I don’t know why they do so much show, but the net, the prices are the same as in H&M and the bags are the same”.
It is not the first time that an influencer has gone viral for visiting a Coppel store, such as Yulay who entered a brand store, and helps pay off customer debts in Ecatepec.
And this is how content creators have become an opinion driver around the world, where followers can love a brand just by seeing that their influencer uses it.
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