As we approach the end of 2022, Instagram has released the list of the most followed media personalities today.
Today, the social network owned by Meta has a total of 1.2 billion users globally, ranking third among the most social networks, below Facebook and, now, TikTok.
The platform developed by ByteDance has so far registered 1.7 billion active users, and is also the favorite social network for the youngest Internet users, members of the so-called Generation Z.
Undoubtedly, the arrival of the pandemic has been of great benefit to the Chinese social network, not so for Instagram, which has been stagnant in its numbers for some time, although it continues to position itself in terms of influencer marketing.
A recent report from The State of Influencer Marketing 2021reveals that Instagram and TikTok were the social networks where the influencers generated more income.
The most followed on Instagram in 2022
In short, we are talking about a scenario in which social networks have been transformed from their roots, becoming authentic platforms for eCommerce and commercial showcases capable of generating substantial income.
To mention an example, to this day, the Portuguese soccer player Cristiano Ronaldo is the one that generates the most income for a post on Instagram, charging the amount of $1.6 million for uploading an image to your profile with a product of a certain brand.
However, according to information from Instagram and SocialTracker, the current forward of the Portugal National Team during the Soccer World Cup in Qatar is the user with the most followers, totaling 500 million followers. followers.
For his part, Lionel Messi, who a few years ago was CR7’s main rival, already has 376 million followers on said social network, a fact that happened only days after it was published. a photograph by Annie Leibovitz for an advertising campaign in which he appears playing chess with Messi and that has quickly gone viral.
It should be noted that the account with the most followers is that of the social network itself, which has 569 million followers. followers.
The list of this ranking is complemented by Kylie Jenner, Selena Gomez, Dwayne Johnson, Ariana Grande and Kim Kardashian, each one exceeding 300 million followers.
Undoubtedly, the role of Instagram continues to be relevant in these times dominated by content creators. This is what the study reveals Q2 2022: Store Intelligence Data Digestwhich indicates that the platform owned by Meta is the most downloaded mobile application so far in 2022.