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Grupo Coppel is in the 113th place of the 250 most important retail stores in the world.
Currently, TikTok is the most downloaded mobile application so far in 2022, this according to data revealed by a recent study.
On the day of the World Cup match between Mexico and Poland, on TikTok, a Coppel client shows how he experienced Guillermo Ochoa’s penalty save, one of the most commented moments on social networks today.
Just a few hours ago, the debut of the Mexican Soccer Team took place in the World Cup in Qatar, in a match that saw the team led by “Tata” Martino face off against his counterpart from Poland, a match that ended in a goalless tie. goals.
As expected, from the first moments of the day, social networks became the scene of all the conversations, placing the Mexican National Team among the main trends and, of course, the goalkeeper Guillermo Ochoa thanks to the penalty that saved his goal. Polish forward, Robert Lewandowski.
And it is that, without a doubt, social networks have been, for some time, the platforms chosen by users to publicize everything that happens in the world. In this sense, in recent years, TikTok has positioned itself as the favorite social network of the so-called Generation Z, with more than 1.7 billion users globally.
Under this tenor, according to data from Globalwebindex, its largest audience is young people between 16 and 24 years of agethat is, the so-called Generation Z, although it also brings together a good part of the so-called millennials.
On the other hand, we are talking about the most downloaded mobile application so far in 2022, this according to data revealed by the study Q2 2022: Store Intelligence Data Digestconducted by the Sensor Tower app analytics platform.
Client goes to Coppel and ends up watching Mexico vs. Poland
One of the sales that social networks offer to brands is positioning, whether direct or indirect, and in times where the conversation is truly global, the situation can be of greater benefit.
As said at the beginning, Today was game day, the day of the debut of the Mexican Soccer Team in the Qatar 2022 World Cup, the most anticipated event of the year, a moment that can be taken advantage of by brands in their digital marketing strategies.
To mention an example, On TikTok, a video is drawing the attention of some Internet users for showing a Coppel client enjoying the match between Mexico and Polandand sharing how he experienced the penalty saved by the goalkeeper of the tricolor team.
@_03715_ There’s no more #worldwideqatar2022 #Mexico #Poland #coppel
@_03715_ Miraculously they didn’t take us out #Mexico #Poland #worldwideqatar2022 #coppel #ochoa ♬ original sound – Juanito Tiktok
Coppel is, to this day, one of the most popular companies in Mexico, ranking number 113 in the study Delloite Global Powers of Retailingwhich introduces top 250 retail stores in the world.
On the other hand, we are also talking about one of the brands that generates the most comments and reactions on social networks, which can even play in favor of the brand to reach a greater number of consumers.