Manzana continues to work and invest part of its resources in the development of a search engine which would serve as an alternative to Google, with which it currently works, and whose launch would take place in at least four years.
The company carries since 2018 developing this service for the web. Exactly, since bought machine learning startup Laserlike, founded by three demanding Google, as recalled by 9to5Mac, which includes the analysis carried out by The Information.
Until now, the team in charge of developing this search engine was led by the co-founder of Laserlike, Srinivasan Venkatachary, who had 200 employees in their ranks and that during this time they have been working on the improvement of features like Spotlightsuggestions of siri or Siri voice assistant responses.
However, Venkatachary and other of the executives who migrated from Google to Apple have returned to the Chrome developer company, which would have delayed the development of this project, according to sources close to the company have told The Information.
Search engine on the devices you make
The analysis recalls that Apple currently receives 18 to 20 billion dollars from Google to maintain its search engine on the devices it manufactures, which could pose a short-term problem due to the antitrust investigation in which Google is currently involved. . That would justify the investment of resources that the iphone manufacturer is allocating to the creation of its own search engine.
In any case, the study determines that it is not clear if Apple plans to launch its own search engine or not, but if it does, it will still have four years to go before it is presented, as confirmed by sources.
In this case, in addition, Apple would be forced to allocate more investment to its development team. However, it is not ruled out that Apple reaches an agreement with Microsoft’s search engine, Bing, similar to the one you have with Google.
Meanwhile, the company focuses on strengthening the system of Apple Music and App Store searchas well as using the technology available to generate information for developers of applications that use the language, such as translators.
It should be remembered that two years ago, the Financial Times announced that Apple was working on the development of its own search engine and that it had begun adding features in iOS 14 and intensifying the work of its search bot, Applebot.
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