To generate more conscious purchases, many consumers had to go through a pandemic and currently 84% of Mexicans are in “savings mode”, because, according to Nielsen data, from the impacts of COVID-19, 80% of Mexicans They constantly review their expenses.
In the study of Perspectives of consumption in the Pharmaceutical Industry of Nielsen Q, data is shown that shows that saving is different for each shopper:
- Generic brands grew 21.5% in value and 12.8% in volume. Spending grows by 18.3%.
- The growth of generic brands is caused in the High Socioeconomic Level.
Price is the main factor in channel and brand selection, even before quality:
This is extremely important, because it makes us reflect on the situation of Mexicans and the possibilities they have when making a purchase, since it is a fact that the price of medicines is not always accessible and, for this reason, the population makes the decision Not prioritizing your health.
Taking into account the above (and continuing with the data from the study), the purchase decision of the Mexican regarding the consumption of generic brands is a form of savings.
The experiences we have lived since 2020 have made us aware of the importance of our health and safety.
For 2023, the most important factors to consider in order of importance for the Mexican are:
1. Mental health
2. Saving for the future
3. Job/financial security
4. Tax health
5. Plan ahead/access to basic services for all
And the probability of buying any brand in the industry will depend on:
1. Affordable Prices/Low Prices
2. Environmental care
3. Known and trusted
4. Safety and hygiene
5. Nutritional benefits
As we can see, not only reflection is necessary, but also action in response to the needs that Mexicans present, since the aspiration to be healthier is high, however, the economic situation is not favorable for everyone, so initiatives should be created innovative for health.
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