One of the channels that has had the greatest role since the arrival of the pandemic until today is e-commerce.. Data from the Mexican Association of Online Sales (AMVO), refer that in 2021, online sales reached 401,300 million pesos, 27% more than in 2020.
Nowadays, e-commerce represents more than 11% of retail sales, when in 2015 they did not even reach 1%. Despite the fact that the confinement ended several months ago and the use of face masks is now optional, Mexicans have adopted digital purchases as a permanent habit.
According to the Study Purchases to Months Without Interest carried out by PayPal, six out of 10 inhabitants of the country prefer to go ‘shopping’ to Internet pages than to attend commercial establishments in person.
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Schendell Silverdirector of Mandarina, a market research agency, points out that the profile of the most frequent consumers belongs to the ABC+/C socioeconomic classes and although they do not have children, they are usually married.
More Mexicans with cards and bank accounts
In 2022, it is estimated that approximately 41.1 million Mexicans have a bank account, which represents an increase of almost four million people for the 37.3 million that were counted last yearaccording to the National Survey of Financial Inclusion (ENIF).
Although cash still predominates as the main form of payment, e-commerce has brought with it the rise in the use of credit and debit cards, electronic transfers and online payment platforms.
Primary payment method for online purchases | 2020 | 2022 |
Cash | 57% of Mexican consumers | 47% of Mexican consumers |
Debit | 33% | 46% |
Credit card | 18% | 30% |
Electronic transfer (SPEI) | 4% | 6% |
online payment platform | two% | 4% |
pantry vouchers | two% | two% |
Points | 1% | 1% |
prepaid cards | 1% | 1% |
The Mandarina executive points out that the lower classes (D/D+) are those that continue to pay with cash. The ABC+ classes lean towards debit cards and online payment platforms, while class C makes greater use of credit cards.
Months without Interest: The favorite payment method of Mexicans
The study offered by PayPal indicates that 7 out of 10 residents of Mexico prefer to pay MSImainly singles and those located within socioeconomic class C. This modality is no longer only used for ‘heavy expenses’, but has expanded.
In the report with 700 respondents, 65% of them claimed to ‘enter’ the Months without interest on every occasion that the platform, online store or establishment allowed it and their preferred term was three months.
Compared to 2020, this figure grew by 10 percentage points, indicating that the perception of purchases made from MSI has changed among buyers, from being a burden to a strategy to plan purchases, “said Schenndell.
In this sense, the most purchased within the Internet portals and under the MSI modality are cell phones, screens, clothing, footwear, mattresses, automobile insurance and white goods.
At the same time, the country’s consumers are also attracted by offers and promotions; 50% of them use the MSI to take advantage of special sales like the Hot Comes out either The good end. However, the average amount is 1,000 pesos.
Of those interviewed, only 34% claimed to cover the total amount of their credits each month, that is, three out of 10 Mexicans are ‘totaleros’.
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