- Walmart’s net sales have been gradually increasing until reaching 567 billion dollars so far in 2022.
- Advertising and marketing are key in brand promotion, and influencers are gaining ground in this regard.
- According to data from Influencer Marketing Hubit is expected that the influencer marketing generate 16 billion dollars in 2022.
Walmart is considering launching a platform that will use influencers on social networks to help retail and its more than 100,000 independent sellers to promote their products and services through the network.
This is indicated this Thursday, August 18 Reutersbased on a series of trademark registrations made by Walmart in the United States.
According to the news agency, Walmart registered the trademarks “Walmart Creator” Y Walmart Creators Collectivethrough which it would seek to provide consulting services in social networks and “the promotion of goods and services of others through ‘influencers'”, according to the documents that accompany the trademarks presented for validation.
Currently, Walmart is working with influencers to promote its products, as well as its Walmart+ loyalty program.
It is not clear, for now, how the retail strategy will change with the implementation of “Walmart Creator” Y Walmart Creators Collective.
Walmart in the influencer business
The influencers They are people with thousands of followers on social networks, especially Instagram, YouTube, Twitter and TikTok, who recommend the consumption of a product or service by posting comments and/or links to brand websites.
Influencers usually earn a fixed amount and a commission for each time a customer uses the link to make a purchase.
It is not a minor business. Nothing of that.
According to data from Influencer Marketing Hubit is expected that the influencer marketing generate 16 billion dollars in 2022.
The competition of Walmart, Shopify Y amazonfor example, already have their own services influencers in social networks, so it is not surprising that it is about to enter this new segment of the market.
Likewise, it must be taken into account that it is common for companies to register trademarks and then not use them.
Despite the price advantage and being the preferred brand to buy from Americans, Walmart has a lower customer satisfaction rate than the average supermarket in the United States, so it is looking for new strategies to strengthen its marketing.
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