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Ricardo Salinas is known for showing his extravagant lifestyle on networks, which he uses, he argues, to prove the importance of work and entrepreneurship.
The anecdote told by Ricardo Salinas of how he makes the super close to Cannes where he is on vacation on his yacht, to buy Pacifico beer, is one of the many habits that the businessman has.
The testimony of Ricardo Salinas proves that nostalgia wins in the consumer’s purchasing interest when he is abroad. On this occasion he played Pacifico beer to conquer Salinas’ interest when he is in a supermarket.
Whether on a yacht on the Cote d’Azur or in a supermarket in London, There are always testimonials on networks of how Mexican consumers who are abroad are willing to pay for nostalgia.to which these products are sold expensively. Ricardo Salinas he verified it when he helicoptered out of his yacht, to buy pacific beer in the super.
Buenas tardes #MexicoToday I went to the supermarket for beer and a snack to enjoy Sunday… Everything is fine here, my nose is doing much better, I hope that things are fine in Mexico too.
I’m with the family relaxing in the Mediterranean, near Cannes 😌😎 pic.twitter.com/Eeu4R0H7Y1
– Ricardo Salinas Pliego (@RicardoBSalinas) July 3, 2022
Pacific my dear, although here they sell them at the price of champagne 😮💨
– Ricardo Salinas Pliego (@RicardoBSalinas) July 3, 2022
Nostalgia is present in a multimillionaire Ricardo Salinas or in one of the more than 11 million Mexicans who live abroad, according to one of the latest reports released by the Institute of Mexicans Abroad.
The estimate reveals a very relevant insight and is the selling power of what is made in Mexico abroada label that identifies not only the value of the nation brand with which certain products are labeled, but also the preference that the Mexican consumer abroad has for them.
Inside of the Made-In-Country Index Made exclusively by Statista for its subscriber base, Made in Mexico is listed as the 37th most valuable label in the world, with Germany and Switzerland leading the list.
What is important in this study is the Secondary Index, which reveals in which countries what is made in Mexico is most valued and it is revealing, because it gives us an idea of which countries the nostalgia of the Mexican consumer living abroad wins:
Mexico – 1
Columbia – 13
Indian – 15
Ecuador – 16
Saudi Arabia – 16
United States – 22
Ireland – 23
Turkey – 23
Switzerland – 24
Argentina – 25
NOSTALGIA ON A YACHT IN CANNES
The buying habits of the Mexican consumer abroad prioritize Mexican brands, regardless of the cost. Nostalgia wins. The previous study revealing in which countries of the world the “Made in Mexico” label is most valued, gives us the best clue that the Mexican consumer abroad, mainly in countries like Colombia, the United States and even Switzerland, makes these products their main reason for spending.
For them it is important to have products that remember their origin and more importantly, help maintain the value of labels such as Made in Mexico.
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