Index hide“I believe that Merca2.0 is a medium that informs the community of marketers, but always being neutral and efficient, which allows the formation of criteria and knowledge that perhaps elsewhere may be a little more blinded, which gives me a lot of confidence. because I feel like it’s one of the leading marketing and advertising magazines that does well.”
As society develops, its needs increase, after the pandemic, the different sectors have seen the need to provide more and more solutions to the growing demands of consumers, whether in terms of entertainment solutions, work, study or financially, that is why Regina Moreno makes use of more than 10 years of experience in acquisition and marketing strategies within the financial industry to provide solutions that allow the economic development of Mexicans.
Regina is passionate about innovation, experimentation and the generation of positive results, making use of 360 marketing approaches and tools, which through her experience and approach, have become key to the planning and implementation of strategies that allow us to understand the needs of the market allowing Kueski provide that closeness with its customers, thus managing to anticipate the needs of the market and reduce the gap in access to financial solutions in Mexico.
For Regina, the advertising industry has changed too much, this is due to the fact that you have to adapt all the time, as she comments: “That is why we seek to adapt to the growing and changing needs of people, we experienced too high a demand, since that we are a socially responsible and inclusive company”.
“Before, it didn’t matter if you were a brand that didn’t care about anything, it didn’t matter if you just went out and offered a product, today it’s more and more the issue of how they see you, that you’re a complete company, that you worry about society and that you do not seek to make a negative ecological impact. I also think that the digital world came to completely revolutionize us, because before you could make an advertisement and as soon as it came out on the market, with what you wanted and felt; however, today people really care about creating a relationship, a bond with brands.”
Derived from the new digital normality, consumers have become extremely susceptible to the actions of brands, finding within social networks and digital platforms, the perfect window to show everything that is important for the community, for this reason it is not new that there is today a growing number of Internet users, who seek experiences and relationships and not just a purchase and sale operation.
For Regina Moreno, this relationship between brands and clients has to happen organically: “campaigns increasingly require you to be more empathic, before everything was massive and it was from whomever you wanted to take the message, today it is the message that has to be personalized, back and forth, to be effective”.
The expert says that you must understand what the customer really wants, so that this need can be solved in a timely manner,” she adds, pointing out the importance of digital conversation and customer consumption experience today.
That is why, as Regina mentions, the relationship with customers should be prioritized, seeking to adapt to the growing needs of users: “That is why KuesKi Pay went from talking about financial education to being a service closer to customers, without losing sight of customer care, which is paramount, it is playing in the evolution of the brand”.
One of the main challenges that Kueski had to face within all this changing consumer need, as Regina comments, was being able to solve the need to speak to everyone, being truly inclusive, going beyond being an institution. traditional financial; For this reason, Regina celebrates the existence of media such as Merca2.0, necessary for those in power to develop a completely 360 strategy.
“No one is an expert in anything and things change every day, so being informed is what can help you the most to make better decisions.”
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