- The smartphone segment has not undergone too many changes in recent years, which results in a plateau in sales.
- The presentation of the Nothing Phone (1) is an oasis for fans of disruptive designs.
- As well as being transparent, the Nothing Phone (1) will be affordable.
From the hand of a group of former OnePlus employees, Nothing is born, the cell phone brand that is expected to be the most revolutionary in recent years.
The idea of the developers is to create something that changes the logic of a market that, in terms of design, has stagnated.
Excluding folding phones, which despite advancing in their developments still have a very small market share, the smartphone segment has not undergone too many changes, which results in a plateau in sales.
A simple review of cell phone sales points is enough to notice that the design is almost equal to all brands.
It varies the size and resolution of the screen, the sharpness of the edges, the color, the arrangement of the cameras, but not much else.
Apple, Samsung, Xiaomi, Oppo, they’re all making the same phones and that’s not good for the industry.
Nothing Phone (1) the transparent cell phone that arrives in 2022
In this context, the presentation of the Nothing Phone (1) is an oasis for fans of disruptive designs.
The great novelty, a transparent case.
According to the advance of the manufacturing company, the official presentation will be around July 15. Some versions point to July 21 as the precise date for the presentation of the transparent cell phone Nothing Phone (1).
As we explained at the beginning, Nothing (that’s the name of the company) is made up of numerous former OnePlus employees.
Even the founder of Nothing is Carl Pei, who in 2020 left the firm he had co-founded in 2013 with Pete Lau to start a new project.
The mystery marketing strategy
The Nothing Phone (1) is a mystery.
Only one video has emerged, which was released by the same manufacturing company, but without offering many details beyond the images that can be seen in the promotional short.
The obvious thing is that the design is very different from what has been manufactured so far, especially because of the transparent casing.
The brand also revealed some images of the first sketches that were generated in the design process.
Apparently, in addition to being transparent, the Nothing Phone (1) will be cheap. It is estimated that the value will not exceed 550 dollars, nearly half the cost of some top-selling phones, like the new iPhones.
Yes it is known that it will have a processor Qualcommlikely a Snapdragon 7 Gen 1.
Also the Nothing Phone (1) will have recycled aluminum frames and will be charged wirelessly. It will have the Android OS, but with a hyper minimalist Nothing OS layer, they say.
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