Sorare, the NFT-based fantasy sports platform, and Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga (the German soccer league), announced the extension of their partnership in the non-fungible token segment for several years.
It should be noted that since October of last year, Sorare has been offering Bundesliga NFTs with digital images of the players through the Sorare platform, With the result of the renewal of the agreement, Sorare’s managers will now be able to exclusively use their collectibles in fantasy football for the next two seasons.
Nicolas Julia, CEO and co-founder of Sorare He commented that they hope to continue down this path with the Bundesliga, and pointed out that as one of the main soccer leagues in the world, it is a solid partner and an important pillar for their growth objectives.
For its part, Robert Klein, CEO of Bundesliga International, said the following: “Our relationship with Sorare reflects the vision of the future of both organizations, pushing the boundaries of innovation and offering fans around the world new ways to engage with their favorite Bundesliga players and teams. We look forward to continuing this cooperation in the years to come.”
The recognition of a brand
On the other hand, last week, Sorare also announced its collaboration with the MLB (Major League Baseball)hoping to increase brand awareness and awareness of their game among American sports fans.
Likewise, and in this senserom Sorare also reported that they have experienced a huge growth of their monthly active users of 32% over the last year, which means, according to them, that more than 1.8 million users in 185 countries are already part of the Sorare game.
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