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It is estimated that at least 47 percent of the population has some contracted banking service.
Today it is estimated that the Mexican population with Internet access is at least 72 percent.
At least 83 percent of Mexicans who have an internet connection also have some banking service.
The world has had to face a new before and after, which has brought with it a whole change within the central structure in which daily life is governed, social distancing, immersion within a digital lifeare without a doubt the big trendsof what we know today as the new normality, that is why they have begun to lay foundations various trends such as the banked consumer, in addition to new post-pandemic habitswhich today are and a daily reality.
One of the main trends that have been present within the new normal, is the incorporation of sustainability within all sectorspromoting creation and consumption habits in accordance with the new way in which the world now governs and thinks, this in part caused by the foundation of social networkswhich have opened a window for consumers to become increasingly susceptible to the actions of brands.
For The Cocktail Analysisthe behavior and trends of Mexican Internet users have been transformed, this from the way they now interact with banks, being Fintechs and Neobanks, the great bet of the new consumers, which make active use of the various products they offer such as credit cards, savings accounts or debit cards, as well as payroll payments and Afores.
inside the studio “Banking Challenges”it is pointed out that after two years of the pandemic, it shows how consumption habits have evolved and, therefore, the behavior of Mexican consumers has been transformed, opting more and more for a digital life, outside of conventional banks, pointing out that currently the Mexican population that has banking services represents at least 47 percent of the total number of workers, while the population that has access to the Internet is approximately 72 percent, within which it is estimated that at least 83 percent of Mexicans who have internet, make use of some financial service contracted with a bank.
New post-pandemic habits
Although today the pandemic has not been completely overcome, its ravages within the compartment of Mexicans are already visible, due to the forced social distancing that forced Mexican society and that the world in general was forced to adopt new models of behavior within a digital life.
It is within this aspect that great digital appshave become a fundamental part of the world’s new economic normality, as well as social networks and digital applications for commerce, transport and delivery, as well as the great growth of Neobanks and Fintechs, sectors that will increase their user base exponentially in the coming years, since the great trend has become the intention within a digital and remote life.
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