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The case of Yuriria Sierra is added to the incident that occurred in 2018, when the announcer Toño Esquinca transmitted in an inconvenient state.
To these bad transmissions are added cases like the one that Adela Micha starred in, when she advanced the death of the actress Silvia Pinal.
Yuriria Sierra is one of Imagen’s oldest talents, both on television and on radio.
A video shows the driver in an apparent inconvenient state Yuriria Sierra and led to Radio Image, to interrupt the transmission. Merca2.0 He has already contacted the media, to have the station’s position on the veracity of this content that circulates and in which it can be seen that a few seconds after the signal starts, it is interrupted.
I give you one of the moments that will be historic in the Mexican media.#YuririaSierra pic.twitter.com/a8f57Abg7l
– The Tao Tao (@rajregion4) March 12, 2022
Unfortunate comments have been made on social networks around the video whose conversation was unleashed and shows the challenge of live broadcasts, within traditional media such as radio.
Given these facts, it is imperative to know what tasks remain in the hands of communicators, especially because of the reputation that identifies them as personal brands.
The video sequence of just 13 seconds long. It begins with the host presenting a news story about President López Obrador, speaking with serious speech problems.
The fact is not the first incident of this type that occurs in a live broadcast. In 2018 we revealed the painful situation faced by the famous announcer Tono Esquincawhen he started his transmission with strong criticism against the president of Mexico.
The events arose on a Wednesday when the then presidential candidate for the “Together We Will Make History” coalition became part of the comments that broke down the driver.
“The real revolution is education, the real revolution is enlightenment. Not stupidity or alienation. Like a son of a bitch!” Esquinca said on that occasion, causing the broadcast of the program to be abruptly interrupted with music and his participation ended at 7:30 in the morning, instead of one in the afternoon. , which is the time it usually ends.
In recent weeks, the painful comment made by the journalist Adela Micha was also known, when the delicate state of health of the actress Silvia Pinal was raised on the news agenda.
Being a radio that transmits live video on par, the driver forgot that her comments were shown in which she anticipated the death of the well-known actress.
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