The followers of a beauty influencer ended up disappointed during a live broadcast to the point of launching severe criticism.
We live in the era of influencers, those personalities who, in simple words, make a living promoting brands on their social networks.
At first glance, it is said and it looks easy, but influencers play a very important role today, in times where digitization and eCommerce are experiencing great growth as part of the ravages generated by the pandemic.
Without a doubt, what happened in March 2020, when the Covid-19 pandemic was decreed worldwide, is one of those events that have marked history forever, which is why it is sowing new habits and several significant changes in the society.
One of them, among a long list, is the adoption of a much broader digital life; If before we already lived in a hybrid world, now, after the arrival of the pandemic, this had a much greater acceleration and, although reluctantly for some, it was time to learn more than necessary to survive in an era where digital, more than a luxury, became a necessity.
In this sense, the use of influencers was vital for brands in order to reach new audiences, increasingly connected and familiar with the concept of influencer marketing.
However, recently, an influencer from Veracruz, called Yeri Mua and who defines herself as a “beauty blogger”, was severely criticized by her followers and several other Internet users during a live broadcast she carried out.
And it is that, while making his video, where he was putting on makeup, several users detected a strange movement in his head, a fact that amazed them. Almost immediately, several of the Internet users connected in the broadcast concluded that she was a louse, which caused a bit of confusion, since she is a beauty influencer.
@lisset_heredia The louse and the yeri mua are going to get married?#louse #yerimua #canever #nosebebe
“My head itched just looking” and “From the creators of the furry slipper, now comes the jumping louse” These were just some of the comments made by Internet users as a mockery, but there were those who severely criticized the influencer for her lack of hygiene, especially when it comes to a content creator who promotes beauty products.
Days later, however, the influencer herself released her version, arguing that what is seen is not a louse, but could be “A mosquito that he had around here” and even assured that, in case he had lice, he would make a live broadcast so that his followers can see the entire process to eliminate said insects.
Somehow, although most of the comments from Internet users are joking, it should be noted that, in general, influencers are capable of managing very large communities, showing a more human personality and closer to everyday life. of common users. According to postcron data, 66 percent of people have more confidence in the opinions published on social networks.
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