The range of the Renault Talisman, and Talisman Sport Tourer, is already out of catalog throughout Europe. The French firm has rushed to withdraw the model, and its family variant, with production cessation scheduled for the coming weeks, with an interesting story behind it.
We already told you about it at the end of last year. The range of renault talisman It was predestined to go out of production at the beginning of this year 2022, and it will do so in the coming weeks. Both the sedan and the family say goodbye after six and a half years on the market, also leaving one of the manufacturing sites that has been one of the plants that has housed the D-segment models.
Douai has been transformed into an electric car factory, where the units of the new Mégane E-Tech Electric are being produced. The cessation of production of the Talisman will leave Renault an orphan in one of the most outstanding segments of the market, but which is in a continuous decline in the category of generalists. The vast majority of the competition is seeing them, and hoping, to survive, even though their products are more than attractive.
With the goodbye of the Talisman, Renault gives up the segment D
The Mondeo is a clear example of it. The blue oval brand also goes out of production next March, like the Gallic models, leaving all the prominence to the SUV. Or the Passat, which has also been relegated. A situation that the German Premium models do not experience, which maintain loyalty with customers in the sedan category, and where Carlos Ghosn bet all his cards with the development of the Talisman.
A strong investment with some key requirements: a new design, more modern inside and out, loaded with technology and the format that customers in this category liked best to replace the latest generation of the Laguna, which did not dazzle with its design more controversial, especially the rear. few know that that generation of the Laguna was developed to be a four-door modelbut at the last minute the plans were changed again and they opted for the tailgate.
The result was not what was expected, so the Talisman abandoned the four-door hatchback saloon format early on included, or five doors, conceived as a traditional sedan. The truth is that, despite the fact that the French have been seeing how the model has been dying, it is enough to see sales figures in all of 2021 in Europe: only 6,000 units. An unnecessary investment that Luca de Meo has put an end to saving significant costs, but that also takes the history of the Rombo brand ahead in a very traditional segment.