Didi Hero announces the end of its services and says goodbye to users, invites them to take advantage of its latest discounts during January.
The platforms offered by food delivery services They were of vital importance for millions of consumers around the world, who found in these platforms a safe way to continue acquiring the dishes of their favorite restaurants during times of pandemic.
This fact caused a considerable growth for different brands, since according to forecasts of Statista Digital Marketing Outlook, these platforms were an essential part in terms of the online food ordering in latin america it means; It is estimated that these have managed to register 2,164 million dollars in Mexico during 2021 in terms of income, as well as 3,803 million dollars in Brazil, 891 million in Argentina and 421 million dollars in Colombia, among other countries that had a considerable growth of this service.
Taking into account the dangers that the appearance of the Covid-19 assumed in the general population, different brands came together to try to do their “grain of sand” in the face of the pandemic, a fact that helped them considerably increase their income through promotions and different awareness campaigns, as well as helping them to see themselves as socially responsible, including Didi.
During 2020, in the midst of the exponential appearance of cases by Covid-19, Didi tried to give the community a little help to the population by creating a program to help the work of health personnel in Mexico through the investment of 42 million pesos whose main objective was to help doctors, nurses, administrators, cleaning staff, hospital employees, clinics and health laboratories through a plan that would deliver 500 thousand vouchers to exchange for trips and food to these workers from the public and private sectors, thus managing to support more than 63,000 workers in 33 cities in the country with Didi hero, an initiative that seems to have come to an end.
Users on social networks have shown their experience where Didi has announced them through a notification push that the promotions program, Didi Hero, would be coming to an end, notifying them of their farewell a week before so that they could take advantage of the offers during their last days, before it disappears the next January 21st.
Thank you ☺️ it helped me a lot while it lasted! @DiDi_Mexico pic.twitter.com/fpg3baDwhg
– Jimena 🥜 (@Jimenitiss) January 14, 2022
Don’t abandon us in the middle of the fourth wave 😔 @DiDi_Mexico #DidiHero pic.twitter.com/dlikk5y0rE
– Blueberry muffin baby (@FabyDiiaz) January 14, 2022
It makes me a real disrespect @DiDi_Mexico 🙁 pic.twitter.com/DWt1qBEktp
— grogu 💫 (@kvrenxsj) January 14, 2022
Users have shown various reactions, both in favor of the brand by thanking them for their service, as well as those who apparently missed it.
Although the pandemic is still running its course and is even registering a new uptick in Covid cases, the effective vaccination process and the return of consumer confidence has caused brands to return to their pre-pandemic normality. leaving aside those actions that were carried out in support of society and entering their daily life again, either in terms of initiatives and image.
We had an example of this a few weeks ago with Market Free, who previously found a way to raise awareness of the disease by changing their classic logo to the “elbow salute”, but have recently chosen to return to their handshake logo again, ushering in their new campaign to “bring people back together”. the families”.
More and more brands are returning to their pre-pandemic normality, after a couple of complicated years.
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