MEXICO
As part of your growth strategy, Bitso -the fintech cryptocurrency – announced its official sponsorship to the National selection from Mexico. The fintech It already had a presence in the Mexican territory, because in November of last year Bitso announced its sponsorship of the Liga MX Tigres Club.
MullenLowe SSP3 has announced its arrival in Mexico, with a new name and CEO as part of its strategy: Jorge Obregón. According to a statement from the agency, MullenLoweSSP3 will be the name by which its agency will be located in the country, which will report to MullenLowe Group Colombia.
This 2022 is just beginning and we have already seen different brands and agencies whose purpose is to improve their results in the face of the pandemic, so they seek to raise their proposals through a change in their internal structure. Such is the case of CleverTap, which announced the arrival of its new VP of Marketing, Jayant Kshirsagar.
COLOMBIA
The popular footwear brand seeks to revitalize its market in Latin America, mainly in Colombia and Panama, where they are already preparing their own electronic commerce system for July 2022 and other online sales strategies. Converse places the Colombian region as one of the most relevant for the region, which is why they will also expand their physical stores throughout Bogotá and Medellín.
U.S
An investigation by US authorities reported that Mexican drug cartels use cryptocurrencies to transfer their profits internationally and reduce the risks associated with transporting cash. The United States Accountability Office highlighted how criminals change their illicit earnings to cryptocurrencies.
AUSTRALIA
Mike Amor and Rebecca Maddern, anchors of the news of the “Seven News Melbourne“ They gave their opinion on the situation of tennis player Novak Djokovic this Wednesday, January 12. Although they were off the air, the entire conversation was filmed and recorded and, in a very short time, the disqualifying comments regarding the number one in world tennis, viralized the video.
CHINA
Volkswagen, one of the world’s largest German brands, was down 8.1 percent year-on-year. The biggest drop was in China, with a decline of 14.79 percent. Group sales fell short of 9 million global units, the lowest in 10 years. One of the main reasons is the lack of chips and other components from 2021 hit Volkswagen harder than the COVID pandemic during 2020.