Despite the impact that the global pandemic of the COVID-19 virus has caused worldwide, it seems that Apple can once again boast of having a division of accessories and wearables in top shape. According to IDC’s latest estimates, the company would have sold 21.2 million units worldwide during the first quarter of 2020.
The accessories and wearables division includes AirPods and Apple Watch, as well as covers and keyboards for the rest of the devices. This is a growth of practically 60% compared to the estimates of the first quarter of last year, translated into 13.3 million units sold in excess.
More optimistic views towards the future
Behind Apple are Xiaomi and Samsung, with annual growth of 56.4% and 71.7% respectively. These are good figures, although they only have 14% and 11.9% of the global market share, while Apple accounts for 29.3% of that market. Remember: we are talking about estimates from an analyst company and not official figures.
Anyway, they are optimistic figures, to which we can also add those of JP Morgan: the investment bank has raised the target price of Apple shares to $ 365 since it is confident that the sales of the new iPhone SE and those of the next iPhone 12 will be good. Those of the iPhone SE for having an attractive price in markets such as India, and those of the iPhone 12 around the world due to the novelties that the new range will bring.