In times of the pandemic and with the aim of helping to revive the economy, Facebook announced that its users will be able to design their own virtual store within their new Facebook Shops platform.
Facebook Shops is a platform for creating online stores that can be accessed through Instagram and Facebook to encourage and incentivize virtual commerce.
The social media giant explained that creating your own Facebook Shops store is very simple, users will only have to choose the products to be included in the catalog and then customize the store.
Facebook stores will be hosted on the pages of a company or on an Instagram profile. Users will be able to discover them by accessing them directly, although it is almost a fact that we will see them announced in the intermediate advertising between stories or posts.
Facebook Shops could be ideal to help small businesses who want to publicize their own products. In fact, what this new platform intends is to allow businesses to create their own virtual stores so that users can buy from social networks.
“It is a simple and consistent experience across all applications, making it easier for people,” Facebook co-founder and CEO Mark Zuckerberg said in the virtual presentation, adding that these days they are seeing “many small businesses access the online world for the first time. ”
In addition to Facebook and Instagram, Zuckerberg explained that his intention is to expand the sales windows to WhatsApp, Messenger and Instagram Direct in the future, also owned by him and where the transactions would be carried out through a chat.
Despite being a free tool, the company hopes that Shops will help to increase its turnover with the impulse of advertising on its platforms, which has suffered a severe blow due to the economic slowdown due to the pandemic.