Meta is the new corporate name of the company that brings together Facebook, Instagram, WhatsApp …
Just a few days ago we were talking about how important a brand’s reputation was today when Apple was once again ranked as the most valuable brand in the world. Is about the first impression of a company and of what links it to all kinds of news, good and bad. And in some cases, it can also be key for a consumer to choose one product or another.
In the case of Facebook, for example, it is a complicated subject. They also own one of the most valuable brands in the world, in fact they have two: Facebook and Instagram. However, right now they are in quite a difficult and dark moment as far as your reputation is concerned. And unfortunately, it is not the first nor will it be the last.
Facing the construction of the so-called “metaverse” in which the network leaves the screens to offer us completely new experiences through technologies such as virtual and augmented reality, Facebook wants to make a clean slate. At least, when it comes to your corporate branding. For this reason, at the Facebook Connect conference they announced that Facebook will cease to be the company’s brand and will now be Meta.
Meta is the brand of the company that brings together both applications and social networks (Facebook, Instagram, Messenger, WhatsApp), as well as the divisions dedicated to research, development and commercialization of new products related to this metaverse. This also includes Oculus products, of course, a brand that, despite being synonymous with the current revolution in virtual and augmented reality, will cease to exist in the coming months.
Thus, Meta begins its path with the aim of take a reference position in the construction of the metaverse, and in the continuous development of solutions to connect people. Hopefully, yes, this change is more than a facelift, because the truth is that their problems go beyond a logo.
Related topics: Social networks
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