In the latest installment of its ‘Celebrity’ edition, MasterChef has once again raised the controversy on social networks and not precisely because of the opinion of the judges or the quarrels between applicants. The program, once again, has strained the promotion of a product without advertising it as such, and to top it off they have done it again praising the supposed healthy qualities of some shakes that the former contestant has put on sale Amelicious.
Amelia, real name of the aspiring MasterChef 9, returned to the set with the excuse of presenting the last test of the night, but rather did it to promote directly his new line of products, taking advantage, as he stated, of his training as a pharmacist, nutritionist and “coach nutritional “.
It was a collection of “macrobiotic creams that represent the five meals of the day”, with supposed nutritional effects What antiage, anti-inflammatory, draining … and another line for athletes “without carbohydrates”, including bone broth “which is now very fashionable.” The lace was put by Pepe: “Could we say that it is a batch cooking, but healthy? ” “And with many properties”, Amelicious sentenced. Meal replacement shakes?
The controversy was served and yesterday it ended up breaking out among the scientific community of nutritionists, disseminators and food experts, such as Gemma del Caño, Beatriz Robles or Miguel A. Lurueña, who, in addition to denouncing the illegality of advertising undercover in the program, explained why doing such unsubstantiated statements They are very dangerous.
The thing about this show is exhausting. They continue with the same song year after year, regardless of rules, sanctions, criticism … I’ll tell you quickly #masterchof >>> https://t.co/ejQvngK5Sw
– Miguel A. Lurueña (@gominolasdpetro) October 27, 2021
As detailed by Lurueña, previously the Shine Iberia program faced harsh criticism for its promotion of pseudosciences such as the dangerous macrobiotic diet or for perpetuating false myths such as that carbohydrates make you fatter at night, that bread is an essential food or that you have to eat five meals a day.
It is that you look, with affection I tell you:
There are many people who break our backs trying to inform, even train and communicate about good eating habits.
Denying hoaxes and misinformation.
And that you, in a plis, in a program with that audience (I continue)– Gemma del Caño (@farmagemma) October 27, 2021
In addition to the danger of misinforming the population in this way, when health claims can only be made in relation to products if they have been previously approved by EFSA, the lack of modesty is also criticized when doing covert advertising in the program, a habitual practice of the same that has already been sanctioned on other occasions.
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