A decision by Steve Jobs was decisive in the future of the iPod
No one questions the success of iPod and its impact on Apple’s evolution into the company we know today. But beyond the technical aspects, there are one reason it became the device we haven’t forgotten, 20 years after its launch. And of course it has to do with Steve Jobs.
In a recent interview for CNET, the “father of the iPod”, Tony Fadell remembered a promise Steve Jobs made him, while he was CEO of Apple, and after seeing the first prototypes of the music player.
Steve Jobs was the great seller of the iPod
During the interview, Fadell recalled that at the time Apple was a losing company whose Mac sales were declining, thus asked the Apple leader if he was willing to go all the way with the iPod, not only investing in this first unit, but also committing to a family of products.
Previously, Fadell had been through enough scenarios where a company canceled the first product in nine months because it didn’t want to invest in the next one. In Fadell’s mind, it took three generations to achieve success. Nevertheless, Jobs suggested that he would spend a lot of money marketing on the iPod, drawing resources from his core Mac business..
Of course, Jobs complied. And so, a marketing campaign like only Apple knows how to do, alongside a wonderful invention, made us enjoy one of the firm’s classics.
Among others, revelations regarding the revolutionary device, Fadell said that keeps your old iPod like a kind of time capsule, still with the music loaded at the time.
“It’s a time window of my music library, so you just leave it at that. You go online and say, ‘I’m back to early 2000s music.’ It’s kind of a really cool compilation.”
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