This joke with real people has been Intel’s way of claiming current computers that mount their processors against Apple computers, due to the recent choice of these to mount their own ARM processors.
As is known to all, Apple computers abandoned their collaboration with Intel to try their luck with their own ARM chips. Hence the famous Apple M1 was born, which surprised everyone with its power and efficiency.
This move to Intel was not very funny, logical since part of their business came from sales of iMacs and MacBooks, which by bringing an Intel processor paid a part to the blue company. This has changed, and Intel wanted to make a video about it.
The idea of this video was to show that outside of the Apple options there is a world full of possibilities, the problem is that users are blinded by the magic of the apple.
To carry this out, They invited a series of Apple fans and put them in a room where a host was asking them questions about what they would like to see on their next Mac.. Since the grace of all this is that the guests believed that the event was organized by Apple.
After showing what possibilities the products they are working on have (systems that can be customized, laptops that you can update, greater control of the devices, etc.), guests said they couldn’t wait to see all that was being shown to them.
At that moment, the curtain falls and the presenter discovers that all he is talking about are computers that already exist and are powered by Intel.
The motto with which the video ends is that “When Apple’s spell is broken, the choice is clear“, implying that yes users are hypnotized by Apple because they want to, since there are many more options outside the block than inside.
In the marketing war, this type of action draws a lot of attention and leaves a sweet taste in the mouth, since it involves a war of preferences that does not hurt anyone and that is friendly and original, something that a few decades ago was unthinkable.