Everything seems to indicate that Google is negotiating with ByteDance and Facebook with the aim of integrating Instagram and TikTok videos in search results.
If you’ve ever tried to Google trending Instagram or TikTok videos, you may have noticed that when entering keywords, what the search engine does is show the contents that are hosted on YouTube.
It is clear that the Big G always tries to favor its own services over third-party platforms, but the company also cares about offering users the best results. And, to achieve it, you need to integrate Instagram and TikTok videos into search results.
According to the sources to which the media has had access The Information, Google executives are negotiating with ByteDance and Facebook to be able to offer the contents of their platforms in the search engine results.
Those of Mountain View need to obtain a series of data that they need to be able to index and classify the videos from Instagram and TikTok, and for this they need the collaboration of the parent companies of these platforms.
The agreement could be something similar to the one Google has signed with Twitter. Currently, the Big G pays the microblogging platform a fee to be able to incorporate tweets into search results.
Nevertheless, it is not clear that Instagram and TikTok will be so easily accessible. As these are platforms that compete against YouTube, they may be wary of sharing detailed information with GoogleSo the Mountain Viewers will have to offer them a good deal to get them to accept.
For the moment, from Google they have not confirmed that they are working on this line, but a spokesperson claims that the goal of the search engine is none other than to help users find what they are looking for.
“We help sites make their content discoverable and benefit from being found on Google, and they can choose whether and how their content appears in Search.”.
Although there is still no confirmation of these agreements, Google began testing at the end of last year a feature that suggests that conversations are going from strength to strength.
The test, which is still ongoing today, consists of displaying short videos from Instagram and Tiktok in search results on mobile devices.