This association will be launched during the 2022/2023 season to dress the first men’s and women’s soccer squads, as well as the basketball and coaching staff, in exclusive Zegna suits, whenever the occasion requires it.
Shared values and a strong will to push boundaries to have a positive impact on society link these two organizations with history.
This union is not about a service, but about a dialogue that seeks to defend the style, since it changes the formal dress for one focused on the luxury casual wear designed for the modern man.
The new official outfits will be released in the first Champions League match away from home.
The association will be officially celebrated in Madrid on September 30 with an exclusive event in which Zegna’s luxury wardrobe will be unveiled.
As an inspiration, in selected boutiques of the Italian firm sand will put up for sale specific items from the custom-made collection that combine the heritage of Zegna and Real Madrid.
Recently, Zegna presented its new logo, which will be further amplified thanks to this union with the club.
The symbol is based on a double line graphic that pays homage to a road known as 232, which starts in the mountains and runs through the Oasi Zegna, a 100-square-kilometre free-access natural territory in northern Italy that was created as result of the founder’s early commitments to sustainability.